ROAD TRIPS MADE EASY WITH A NDROID A PPS By: Dan Hafenbredl BUS 111

B ENEFITS Leave everything to your smart phone on your next road trip! Have peace of mind using your device’s GPS to ensure you won’t get lost. Internet radio can provide entertainment without the need to constantly change FM stations and without the XM cost! No need for CD’s! Book hotels and other services on the fly, while traveling by using services that offer mobile apps.

P ANDORA Offers streaming radio content to users, directly to their mobile device. No cost to users for ad version. Marketers place relevant ads between songs and have basic demographic info of user to target interested based content. User gets customized music for free! Also available on WIFI TV’s!

G OOGLE M APS & N AVIGATION Accurate navigation system! Multiple Modes: car, public transit, walking, biking Businesses can benefit by being “searchable” on map No cost to use including free map updates! Perfect for traveling new areas! Users using GPS applications will find local ads targeted to them throughout applications.

E XPEDIA Book rooms, flights, and more on the go! Offers easy, quick smart phone application. Company Marketing changing from Web to App based to serve customers on mobile. Companies like Expedia use mobile technology to meet fast pace demands of their customers on the go lifestyle. Customers benefit by “on the fly” travel booking needs and info! No need to print reservations, all info found on your device!

W HERE TO FIND ? Your smart phone application store (Android Market, Apple App Store, Windows Market) Following websites Pandora Google Maps / Navigation Expedia s