Visual Advertising David Bechtold, Cat Ross, Sofia Medina, Chelsea Gisler, Joel Lucas

Goals of Visuals Tell a simple story, don’t just convey info. Appeal to Basic Emotions Stay with easily understood arguments Show don’t tell Relate to the senses According to The American Research Group

Things to Think About Setting Color contrasts World Placement –does the visual lead the reader to the words or do the words lead the reader to the visual Attitudes and Emotions of Subjects

Example: Wolves in Idaho Do we want them or not?

Anti-Wolf Visual Advertising Idaho Anti-Wolf Coalition

Pro Wolf Visual Advertising From : Defenders of Wildlife webpage