1 Matakuliah: G1062/Public Speaking Tahun: September 2006 Audience Analysis Pertemuan 5

2 Audience-Centeredness The Psychology of Audience Demographic Audience Analysis Situational Analysis Getting Information about the Audience Adapting to the Audience

3 Audience-Centeredness Keeping the audience foremost in mind at every step of speech preparation and presentation.

4 The Purpose To gain a desired response from the listeners.

5 Three Questions 1.To whom am I speaking? 2.What do I want them to know, believe, or do as a result of my speech? 3.What is the most effective way of composing and presenting my speech to accomplish that aim?

6 The Psychology of Audience Auditory perception is selective. People are egocentric. People understand things in terms of their experience.

7 Demographic Audience Analysis Age Gender Sexual Orientation Religion Group membership Racial Ethnic Cultural background

8 Situational Analysis The size of the audience Attitude influenced by the physical setting The dispositions of the audience toward the subject, the speaker, and the occasion

9 Getting Information about the Audience 1.Interviewing 2.Questionnaires

10 Adapting to the Audience Audience adaptation before the speech Audience adaptation during the speech