Business concept Gilbert International A hairdressing salon also offering skin care and massage services (WRONG) A moderately prized beauty care salon offering high quality hair, skin, and fashionable jewelry and complements. Located in an easy access close to home location. 9.1 © 2004 Ewing Marion Kauffman Foundation

Characteristics of the Ideal Business No investment Recognized, established market Perceived need for product Dependable source of input supply No governmental regulation No labor 100 percent gross margin Buyers purchase frequently Favorable tax treatment Receptive, established distribution system Great news value 10.2 © 2004 Ewing Marion Kauffman Foundation Customers pay in advance No product- or service-liability risk No product obsolescence No competition No fashion obsolescence No physical perishability Impervious to weather Workable and feasible product/service Proprietary rights Continuous revenue flow No legal entanglements Exit potential

Part I: Product/ Service Expected length: about 5 pagesDue on: September © 2004 Ewing Marion Kauffman Foundation Questions to be addressed: –What purpose and features distinguish your product/service? –What is the stage of development of your product/service? Or what stages to get where you want to see your product?

Part I: Product/ Service Expected length: about 5 pagesDue on: September © 2004 Ewing Marion Kauffman Foundation –What are the limitations of your product/service? Or what are the challenges you face? –What are the possible liabilities this product/service may pose? And what are the Insurance requirements? –Do you need any government approvals? –Are there any proprietary rights exist for your product/service? Questions to be addressed:

Part I: Product/ Service 9.2 © 2004 Ewing Marion Kauffman Foundation –For Yany’s: Can you subcontract? –For Kevin, Tina, Stephany, Sayez, John, Glenn, Gil: Can you become a franchisee, is there any model you can learn from (copy with improvements)? Questions to be addressed:

Feasibility Plan Cover page Table of contents Executive summary Product/service The market Price and profitability Plan for further action Appendix 8.1 © 2004 Ewing Marion Kauffman Foundation Business Plan Cover page Table of contents Executive summary Management and organiz. plan Product/service plan Marketing plan Financial plan Operating and control plan Growth plan Appendix

3r d Qt r 4t h Feasibility Plan Format and Tips pages Use a cover page Include table of contents Use subtitles Use charts, graphs, and bullets Put support documents in appendix Number pages Check math Check spelling 8.5 Qt r © 2004 Ewing Marion Kauffman Foundation