StudyLink - The Vision “Helping people realise their potential through learning - by creating the number one global education placement service.”

StudyLink - By Numbers Operating for 12 years people 5 countries - Oz, UK, US, India, Japan 700+ education institution clients 200,000 applicants per year 4 million unique users per year

StudyLink Business Model Traditionally advertising Transitioning to transaction Always technology focus

Transaction - Student Placement Traditional education agent market Our USP - Student First - Service is everything, Choice is critical Use internet to source applicants and counsel In-country support available Online tracking and management of application Document scanning and pdf file management (central hub for certifying originals)

Marketing Don’t do SEO Partner with portals attracting target users (Guardian Newspaper in UK; Yahoo Asia, UK, India etc) –Content is key Word of mouth –Service is key

Internet & word of mouth Cost effective delivery of quality service –24/7 – enquiry routing - local language advice (auto and ad hoc) –central dbase records all interaction –live chat assistance –blogging and discussion Don’t ignore offline - integrated user experience

Future? Connect applicants and schools (audio/video interviews) - Skype etc RSS distribution of course content Sales channel in the field

4 million students a year One student at a time Putting the Student First Questions?