Tropenbos International Wageningen, the Netherlands Communication in tropical forests: the Tropenbos approach Jelle Maas Senior Communication Officer Tropenbos.

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Presentation transcript:

Tropenbos International Wageningen, the Netherlands Communication in tropical forests: the Tropenbos approach Jelle Maas Senior Communication Officer Tropenbos International

Wageningen, the Netherlands Tropenbos International Improving tropical forest management for people, conservation and sustainable development  > 1000 publications  > 500 researchers  > 200 organisations

Tropenbos International Wageningen, the Netherlands Colombia Kalimantan Vietnam Ghana Suriname Guyana Ivory Coast Cameroon

Tropenbos International Wageningen, the Netherlands Communication issues Strategic  Uptake & impact of results Corporate  Management communication  Internal communication  External communication

Tropenbos International Wageningen, the Netherlands Strategic Communication Communication in Management Team and Board (strategic interest). Intrinsic part of every programme Impact  relevant information timely available  Tailor made information  Establish dialogue Means  Local communication officers  Programme development

Tropenbos International Wageningen, the Netherlands Communication in programme development Stakeholder consultation Problem identification Generating Information Priority setting Dissemination Uptake Implementation

Tropenbos International Wageningen, the Netherlands Internal communication Corporate identity Procedures Reporting Physical distance Time differences Intercultural Problems & Internet intercultural staff Awareness Flexibility Solutions

Tropenbos International Wageningen, the Netherlands External communication Corporate image Results Wide array of target groups Information competition Problems Dialogue Tailor made Solutions

Tropenbos International Wageningen, the Netherlands Target Groups Donors Science Forest management General Public Policy Media Internal

Tropenbos International Wageningen, the Netherlands Communication tools PublicationsPeriodicalsInternet & Meetings Posters & leaflets CD-Roms Factsheets Logo

Tropenbos International Wageningen, the Netherlands Improving PR Strategies  Implement communication from start  Continuous dialogue  Timely  Tailor made  flexible  New media  Collaboration

Tropenbos International Wageningen, the Netherlands Motivating scientists  Training of skills  Bigger picture (relevancy)  Attractive target group