MIB program: research projects Center for Marketing Strategic and International Management Andrei Panibratov, Associate professor, Doctor in Economics,

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Presentation transcript:

MIB program: research projects Center for Marketing Strategic and International Management Andrei Panibratov, Associate professor, Doctor in Economics, MBA, PhD

Academic route Doctoral in International Marketing, Moscow State University of Management, Department of Marketing, 2006 ( “Marketing models and methods of entry of multinational companies on the Russian market”) MBA, 1999, University of Wales ( “An Investigation into the managerial culture in the Russian construction industry”) PhD in Economics, St.-Petersburg State University, Department of International Economical Relations, 1998 ( “International marketing and its application for the development of the markets for construction companies’ products”) MSc in Economics, St.-Petersburg State University, Department of Political Economy, 1992

Internationalization -CONCEPTS (APPROACHES, INTERNATIONAL DECISION PROCESS) -MOTIVATIONS (REASONS, FACTORS)

Globalization -MNC AS AN ECONOMIC ORGANIZATION -FDI -STRATEGIC CAPABILITIES OF MNC

Emerging / Transition economies -ORGANISATION OF MNC ACTIVITIES -DEVELOPING COORDINATION & CONTROL -BOUNDARIES OF MNC

The Research Focus -WHAT (CONCEPT) -WHY (FACTORS) - HOW (STRATEGY)

Accent to: -ENTRY STRATEGY (GF/BF, JV, FM/LE) -INVEST. (FORM, LONG/SHORT) -ADAPT. (IMPACTS, MNC/GLOB)

Methodology CASE STUDY method Conceptual approaches vs Empirical evidence

Example of the study INTERNATIONALIZATION PROCESS OF THE RUSSIAN CONSTRUCTION MARKET Russian Firms Internationalization (Outward FDI Perspective) FDI-based Entry in the Russian Construction Market

Example of the study Construction Related MNEs’ Success Factors on the Russian Market: 1)the right choice of mode and time of entry to the Russian market 2) quality of production (perceived quality) 3) marketing activity with the strong focus on the communication to customers

Past Research Firms Otis Knauf Nokian Tyres Rautaruukki YIT VERA project (HMDC)

Past Research Partners Tampere University (Finland) Wales University (UK) HMDC (Finland) UMIST (UK) …

Publications More than 50 6 monographs Articles Conference papers

Key Research Directions Internationalization process Entry mode choice Strategy adaptation Rivalry between MNCs Factors of the success of MNCs - marketing - time of entry - investments

Communication