Step Café Group 2

Expectation of the store owners To increase sales To increase handling goods in Web shop To be accessed more customers Updating HP frequently Advertisement Use 【 Overture 】 in Yahoo!,now. Trust activity Send goods quickly Quick answer to customers' Question

Expectation of us To increase amount of access To increase handling goods To show market price in buying from customers on HP

SWOT ☆ Threats ・ follower can start resemble business easily ☆ Opportunities ・ existing rival corporations are little ・ There are much potential, b/c almost don’t know ☆ Weakness ・ It’s difficult to be known by customers ☆ Strengths ・ low price compares with shop price

Results of our opinion from SWOT Low price + only little customer know →Solvency is effective Advertisement activity Taking major for present market situation, rivals are little and follower can start easily →quick invest for advertisement and expand market

Value Chain

Results of our opinion from SWOT Update website This work needs design sense so, if outsource this work, it has possible to increase access more than now Purchase of unused goods depend on advertisement power ↓ ☆ Handling unused goods increased, and customers satisfaction will up. B/c upping selectable freely and low price effective.

ROI by outsourcing HP making Investment To outsource making attractive HP the market price is 200 thousand yen Return To collect investment ant get return, need to increase 1good sold a day. Profit a year 87500yen

ROI by use New Advertisement New internet advertisement effect (ex Adwords needs to pay a click 7yen) Investment Adwords: 35yen by sold 1 goods Profit by sold 1 goods Adwords: 715yen by sold 1 goods

Store URL

Sales Fee Resources allocated for EC cost of transportation (6%) cost of advertisement (2%) cost of fee (4%)

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costreturnprofit AdSens e 3 5 Adwor d s 7 date 20% b uy profit/1 da y average profit by selling one goods 750