Using Ethnography in the Library: How to Study the Students in their Native Data-Gathering Habits
The Scene
The New Guy
The Players Ethnographer Usability Committee Other members from around library
The Objective Figure out how the students were using the library and what they need/want from us.
Two-pronged approach Look at redesigning the library space to better meet student needs Look at redesigning the webpage to better meet user needs
Open forums Open Forums on website and layout of main floor in early January, 2010
Next Created a task list Asked questions like: “What are the library hours for February 22? “ “Where is the book Joan of Arc by Mark Twain?” “Who is the History Librarian?”
Web Usability Morae software Feb and March 2010
Then what? Analyze data Create new website Test new website Re-design new website
Paper Doll Testing
More ways to get student feedback
Is anyone listening? Opened library for 24 hours in April and May 2010 Added soft drink machines Weeded Reference collection to make room for more student study space Purchasing new chairs and sofas
What’s next? Continue to refine the home page More usability testing on home page Broaden redesign to include other pages Hire a web graphic designer Continue to observe the students’ study habits
Conclusion: Can’t be all things to all students but can Listen to what they say Observe nonverbal cues on how they use the library
Continue to pay attention