Reactive and Proactive Strategies Adaptation to –Environments – Market (Economic) Structure: 4 Basic Types: Free and Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Demand, Cost and Supply Demand, Cost and Supply Competitive Structure Strategic Decisions –Capabilities

Hierarchy of strategies –Business Importance of Risk and Return Importance of Risk and Return Importance of forecasts properties Importance of forecasts properties –Market –Product

Reactive and Proactive Strategies Reactive Strategies –Defensive –Imitative –Second but Better –Responsive Proactive Strategies –R&D –Marketing –Entrepreneurial –Acquisition

Conditions for Consideration of StrategiesConditions for Consideration of Strategies Considerations –Growth –Protection of Innovation –Degree of economy of Scale –The supply Chain Conditions and recommendations for Reactive Vs. Proactive Strategies

Revealed Preference for Marketing and R&D Mix Extent Marketing Role Relative Share of Marketing and R&D Conclusions for NPD and Incubation Summary