Private & Confidential – Copyright Addictive Ltd 2011 HELPING BRANDS PROFIT FROM THE DECADE OF MOBILE.

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Presentation transcript:

Private & Confidential – Copyright Addictive Ltd 2011 HELPING BRANDS PROFIT FROM THE DECADE OF MOBILE

Private & Confidential – Copyright Addictive Ltd 2011 Mary Meeker – Morgan Stanley – April 2010 “Rapid Ramp of Mobile Internet usage will be a boon to consumers & some companies will likely win big (potentially very big) while many will wonder what just happened”

Private & Confidential – Copyright Addictive Ltd 2011 This used to be the centre of our world

Private & Confidential – Copyright Addictive Ltd 2011 Now It’s This

Private & Confidential – Copyright Addictive Ltd 2011 CLOUD COMPUTING CHANGES EVERYTHING

Private & Confidential – Copyright Addictive Ltd 2011 CLOUD COMPUTING CHANGES EVERYTHING

Private & Confidential – Copyright Addictive Ltd 2011

CLOUD COMPUTING CHANGES EVERYTHING

Private & Confidential – Copyright Addictive Ltd 2011 “ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC” Arthur C. Clarke

Private & Confidential – Copyright Addictive Ltd 2011 Morgan Stanley believe each computing cycle is 10 times bigger than the last So mobile web is potentially 10 times bigger than the PC internet Morgan Stanley believe each computing cycle is 10 times bigger than the last So mobile web is potentially 10 times bigger than the PC internet

Private & Confidential – Copyright Addictive Ltd 2011 The iPhone changed everything

Private & Confidential – Copyright Addictive Ltd 2011

c70% of sales are Smartphones

Private & Confidential – Copyright Addictive Ltd 2011

THE IDEA OF THE FIXED PHONE LINE BEMUSES KIDS

Private & Confidential – Copyright Addictive Ltd 2011 THE FIXED WEB WILL SOON SEEM EQUALLY ODD THE FIXED WEB WILL SOON SEEM EQUALLY ODD

Private & Confidential – Copyright Addictive Ltd 2011

“The new rule. Mobile First” Eric Schmidt –Google

Private & Confidential – Copyright Addictive Ltd 2011 “We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company," Tim Cook – COO Apple

Private & Confidential – Copyright Addictive Ltd 2011 Facebook have 350m mobile users & talk of reaching billions…

Private & Confidential – Copyright Addictive Ltd 2011

F8 - Mobile & Social merge

Private & Confidential – Copyright Addictive Ltd 2011

MOBILE IS DISRUPTIVE

Private & Confidential – Copyright Addictive Ltd 2011 People Physical Places Promo’s Devices THE NEW 4Ps OF MARKETING

Private & Confidential – Copyright Addictive Ltd 2011 Places

Private & Confidential – Copyright Addictive Ltd 2011 SMS as web command People

Private & Confidential – Copyright Addictive Ltd 2011 Physical 10 million mobile shoppers in the UK in December alone. Mobile will influence up to $110 billion in sales in Europe

Private & Confidential – Copyright Addictive Ltd 2011 Physical

Private & Confidential – Copyright Addictive Ltd 2011 Square Physical

Private & Confidential – Copyright Addictive Ltd 2011 Mobile Couponing Promo’s

Private & Confidential – Copyright Addictive Ltd 2011 O2 signs Starbucks & L’Oréal for location-based mobile offers Promo’s

Private & Confidential – Copyright Addictive Ltd 2011 People

Private & Confidential – Copyright Addictive Ltd 2011 FUTURE. NOW

Private & Confidential – Copyright Addictive Ltd 2011

15% of all US searches are mobile “Mobile users are more prone to take immediate action. People searching on mobile have a higher intent. The time between intent and action has been narrowed. ”

Private & Confidential – Copyright Addictive Ltd 2011

80% of brand sites are closed to mobile browsers

Private & Confidential – Copyright Addictive Ltd 2011 The opportunity; $50 billion

Private & Confidential – Copyright Addictive Ltd 2011 DEEP DIVE - TESCO

Private & Confidential – Copyright Addictive Ltd 2011 Loyalty card on mobile

Private & Confidential – Copyright Addictive Ltd 2011 QR codes instore

Private & Confidential – Copyright Addictive Ltd 2011 QR codes in ads

Private & Confidential – Copyright Addictive Ltd 2011 Range of apps

Private & Confidential – Copyright Addictive Ltd 2011

In store navigation?

Private & Confidential – Copyright Addictive Ltd 2011 Tesco app ad

Private & Confidential – Copyright Addictive Ltd 2011 FRICTION

Private & Confidential – Copyright Addictive Ltd 2011 IT’S COMPLICATED….

Private & Confidential – Copyright Addictive Ltd 2011 IT KEEPS CHANGING…

Private & Confidential – Copyright Addictive Ltd 2011 MOST ADVISORS STILL DON”T GET IT OR ARE SELLING THEIR TECH

Private & Confidential – Copyright Addictive Ltd 2011

@addictivemobile