How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP

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Presentation transcript:

How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP

Who is HubSpot? Founded: 2006 Team: 90 (15 MIT) A: $5m General Catalyst B: $12m Matrix Partners Outside Director: Gail Goodman, CEO Constant Contact (CTCT)

Outbound Marketing

Outbound Marketing is Broken Annoying Salesperson

Marketing Has Changed

The Good News!

Inbound Marketing BlogSEOSocial Media

Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads

Proven ROI of Inbound Marketing

Publish thought leadership Build a community Measure presence in search engines Monitor articles & discussions Participate in discussions Measure results Managing Your Brand Today

Publish Thought Leadership

Blogging is Thought Leadership Interact with influencers – analysts & other thought leaders Push your thought leadership to Google Allow comments and discussion Encourage subscriptions and sharing of your thought leadership

Business Blog Software Easy to use, built for business Built in, interactive optimization Automatic publishing to and social media Encourages fans to share content Business blog analytics

Subscribers & Visitors

Blog Article Performance

Build a Community

Community Building Software Automatic notification of influencers you should follow Simple subscription to your blog by RSS and Notification of who is talking about your company Track the size of your community

Measure Presence in Search Engines

Search Presence (SEO) Software Track rank vs. competitors Track overall presence in Google Alerts about key rank changes Data to target new terms intelligently

SEO Rankings

Monitor Articles and Discussions

Monitor Discussions with Software Know who is talking about your company, products, executives Know who is talking about your industry Understand which comments have the most influence

Participate in Discussions

Participate in Discussions w/ Software Answer questions Comment on blogs Retweet your fans’ messages Post to Twitter and Facebook Track your social media interactions

Measure Results

Measure Social Media Software Measure visitors, leads and conversion rates from social media Measure sales from social media Closed-loop-marketing for everyone

Metrics: Traffic, Leads, Customers

Metrics: Traffic, Leads and Customers VisitorsLeadsCustomers SEO5, Blog Social Media Visitors from Blog

Thank You! Mike Volpe HubSpot VP Marketing