Daniel Mayer Product Marketing Manager David Wormald Sales Director UK, Information & Media The Smart Content Advantage Amanda Ward Head of platform technologies June 8 th 2010

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 2 Outline  Speaker introductions (5’)  Introducing TEMIS and MarkLogic (10’) Corporate overview Digital Publishing Challenges & Opportunities Our Solutions and their Benefits  Joint customer showcase : Nature Publishing Group (25’)  Summary (5’)  Q&A

Introducing TEMIS and MarkLogic

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 4  Experienced management team: Business Objects, Oracle, Sun, Verity  Over 200 customers, over 160 employees  Headquarters in San Carlos, California (Silicon Valley)  Lead investor: Sequoia Capital  Named 4 th fastest growing IT company in Silicon Valley About MarkLogic MarkLogic Corporation is a leading provider of infrastructure software for information applications

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 5 About TEMIS New York Heidelberg Paris Grenoble London TEMIS is a leading provider of content enrichment & discovery solutions

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 6 MarkLogic & TEMIS Team-Up  Active collaboration Long-standing relationship Shared vision Joint go-to-market  Complementary solutions Integrated Best-of-Breed strategy  Joint commitment to Publishing World-class solution & expertise Prestigious references

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 7 Selected Customers

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 8 Information Providers Need Clarity of Purpose facebook

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 9 “Please help me…”  Create new information products Repackage existing content Develop applications more quickly Integrate new content easily Be more productive  Differentiate my information products Add value to our content Enable user interaction with content  Take advantage of disruptive trends Social Media Mobile

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 10 Application Server MarkLogic Server – Unique Approach DBMS Search

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 11 What Does MarkLogic Server Do? Manipulate Store Deliver Search

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 12 An Agile Information Infrastructure Application Services MarkLogic Infrastructure Custom Publishing Custom Publishing Content Analytics Content Analytics Metadata catalogs Metadata catalogs Search- Based Apps Search- Based Apps Mobile Content Delivery Mobile Content Delivery HTML / XML Reports Briefings Policies Metadata Connectors And Toolkits Customer Applications

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 13 HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13 th HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago. HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S. Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's. "We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement. In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces. The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share. HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13 th HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago. HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S. Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's. "We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement. In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces. The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share. filed complaints with the ITC filed a complaint against Apple Inc. alleging patent infringement Relationships Court Case ITC recently announced a licensing deal with HTC Licensing American vice president ‘s North HTC HR The 3 Ingredients of Content Enrichment 1. Information Extraction HTC Apple Google US International Trade Commission Microsoft Corp iPhone iPad iPod Jason Mackenzie NIRAJ SHETH Android smartphones cellphones user interfaces power usage HTC Apple Google Microsoft Corp. NPD Company names US International Trade Commission Organization names People names Niraj Sheth iPhone iPad iPod Product names Technology names Android smartphones power usage user interfaces The share of Android-based smartphones in the U.S. grew to 28% in the first quarter Market share Jason Mackenzie NPD

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 14 The 3 Ingredients of Content Enrichment 2. Knowledge Insertion HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13 th HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago. HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S. Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's. "We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement. In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces. The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share. HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13 th HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago. HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S. Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's. "We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement. In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces. The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share. filed complaints with the ITC filed a complaint against Apple Inc. alleging patent infringement Relationships Court Case ITC recently announced a licensing deal with HTC Licensing American vice president ‘s North HTC HR HTC Apple Google US International Trade Commission Microsoft Corp iPhone iPad iPod Jason Mackenzie NIRAJ SHETH Android smartphones cellphones user interfaces power usage HTC Apple Google Microsoft Corp. NPD Company names US International Trade Commission Organization names People names Niraj Sheth iPhone iPad iPod Product names Technology names Android smartphones power usage user interfaces The share of Android-based smartphones in the U.S. grew to 28% in the first quarter Market share Jason Mackenzie NPD HTC Strikes Back Against Apple Apple Prior (authoritative) Knowledge about the entity Internal / Proprietary External / Commercial or Open Source Apple

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 15 HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13 th HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago. HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S. Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's. "We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement. In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces. The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share. HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13 th HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago. HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S. Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's. "We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement. In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces. The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share. filed complaints with the ITC filed a complaint against Apple Inc. alleging patent infringement ITC recently announced a licensing deal with HTC American vice president ‘s North HTC Apple Google US International Trade Commission Microsoft Corp iPhone iPad iPod Jason Mackenzie NIRAJ SHETH Android smartphones cellphones user interfaces power usage The share of Android-based smartphones in the U.S. grew to 28% in the first quarter NPD The 3 Ingredients of Content Enrichment 3. Content Networking  Create links based on dynamic queries that leverage context Extracted Concepts (« metadata ») User preferences & areas of interest Available Knowledge & Content Assets other articles discussing Apple Apple Biography of Jason Mackenzie Jason Mackenzie other articles discussing Apple and HTC + Apple HTC patents held by Apple related to smartphones +AND+ ) smartphones Apple Your Content Repo SELECT ?content WHERE { ?content c:topic “ ” ?content c:Author “ ” ?content c:keyplayer “ ” } Market share NPD Android SELECT ?content WHERE { ?content c:topic “ ” ?content c:keyplayer “ ” } Court Case Apple

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 16 Collect Enrich Discover Product Architecture Luxid® Content Pipeline Luxid® Content Enrichment Platform Luxid® Information Analytics Skill Cartridge® Library Luxid® Knowledge Studio Luxid® Annotation Factory

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 17 Luxid® Platform features Enrich Skill Cartridge® Library Luxid® Knowledge Studio Luxid® Annotation Factory  Genuine semantic models for deep information extraction Extract entities, relationships, topics, sentiment, categories  Off-the-shelf Skill Cartridges® Generic and specialized applications  Deeply Customizable and Extendable With Luxid® Knowledge Studio  Platform approach Editorial and Product Development Batch and real-time processing On-Premise and SaaS

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 18 MarkLogic Server for Content Enrichment  Inline Enrichment Entities become embedded, flexible, extensible metadata Efficiency gains and future-proofing  Open Enrichment Framework Production-ready Deploy on-load, dynamically or retrospectively  MarkLogic understands structure (and text) Gives added context to entity tags

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 19 Information Infrastructure Of A Joint Deployment Custom Publishing Custom Publishing Content Analytics Content Analytics Metadata catalogs Metadata catalogs Search- Based Apps Search- Based Apps Mobile Content Delivery Mobile Content Delivery

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 20 Configuration Of The Enrichment Pipeline

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 21  Editorial Productivity Automate the tagging process Develop faster and deeper insight into content archives  Make existing content more compelling Improve findability Enhance insight with Context & Analytics Engage & Retain your Audience  Develop new products Agile prototyping & response to market Slice and Dice Content Serve dynamic Topic Pages Custom Publishing Custom Publishing Content Analytics Content Analytics Metadata catalogs Metadata catalogs Search- Based Apps Search- Based Apps Mobile Content Delivery Mobile Content Delivery Joint Value Proposition

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 22 Customer Applications

Deployment at

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 24 Nature Publishing Group : The Situation In 2008  Publisher of a diverse range of over articles per year, article content range from news to original research and include a range of multimedia  Known for excellent editorial content and for good use of technology around this content to provide new exciting services to scientists e.g. Nature network, Connotea, Nature Precedings  Less able to easily manage fresh interpretations of our core publishing program Content all stored flat on a file server - reuse painfully manual No real ability to better interpret data and find new hooks - slicing and dicing hard to do

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 25 Publishing Program Goals  “Article Particles” Managing content below the article level, while retaining relationship with parent article Slicing and dicing at various levels  Collections Special relationships not necessarily explicit in the article content - e.g. disease portals Tools and workflows in 2008 could not support the above without huge amounts of manual involvement  Querying/Search/Retrieval Content in XML but not taking advantage of powerful search capabilities and /or ability to be easily represented in numerous different formats – OAI/RSS etc.  Persistent validation to retain content integrity No semantic validation Curated information – wanted to extend ‘information within an article

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 26 Publishing Program Motivations  Provision of new and evolving products and services Subject portals Dynamic publishing/re-publishing - articles no longer siloed at point of publication Integrate non NPG resources into a paper  Customer retention Increased time spent on site by users Improved CPD for site license customers  Revenue generation More advertising inventory – new products Higher CPM for advertising based on better targeting New sponsorship opportunities

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 27 Fast Forward to 2010 : TEMIS Deployment  Luxid® installed at NPG in January 2009  Went live in March 2009 with new journal Nature Chemistry  Excellent first candidate for ‘entity’ identification Chemical structures have good standard identification system acting as a unique hook Chemistry is a visual science : structure identification has become a requirement

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 28 Fast Forward to 2010 : TEMIS Deployment  Luxid® installed at NPG in January 2009  Went live in March 2009 with new journal Nature Chemistry  Excellent first candidate for ‘entity’ identification  Structure annotation now a feature on five of our titles, and we are looking at biological entity extraction with Luxid®

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 29 Fast Forward to 2010 : TEMIS Deployment  Luxid® installed at NPG in January 2009  Went live in March 2009 with new journal Nature Chemistry  Excellent first candidate for ‘entity’ identification  Structure annotation now a feature on five of our titles, and we are looking at biological entity extraction with Luxid®  Benefits Users have increased functionality We can target advertising more appropriately We can create better links through our data corpus We can curate location entities following a similar process that we set up for chemical structures

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 30 Nature Publishing Group in 2010 : TEMIS Deployment  Articles are automatically annotated to identify all chemical structures mentioned in the text.  N2S conversion enables InChI look-up

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 31 Fast Forward to 2010 : MarkLogic Deployment  MarkLogic integrated end 2008  Full data corpus is stored in MarkLogic  Capable of leveraging all available metadata

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 32 Fast Forward to 2010 : MarkLogic Deployment  MarkLogic integrated end 2008  Full data corpus is stored in MarkLogic  Capable of leveraging all available metadata  Benefits Full search service : Bespoke, Machine to machine, Mobile, Desktop based widgets, … more to come Easy to access/organise content with subject-based metadata Allows new connections between articles to be made – related articles based on metadata Allows new products on nature.com created and easily published – content queried and new collections created New off platform products can be created via easy data reuse e.g. data source for Nature iPhone app

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 33 Integrating both platforms  Looking into the future: demo of how annotated entities could drive new products published out of MarkLogic  Currently we identify chemical structures  Will soon extend this to genes/proteins/species/diseases  We already create ‘portal’ pages created with ease by non technical users (again using metadata hooks in articles)   Current pages are generally sponsored, but ease of creation means these could be created at many different levels with many different use cases  More hooks in your article the easier it is to slice and dice

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 34

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 35

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 36 Measuring the impact  Advertising Improved targeting means CPM can be increased 3 to 5 times  Soon to launch Entity Pages Dynamic product driven from ‘entity hooks’ Entity pages for structures will be a resource on nature.com providing a broad range of information about ‘structure x’ Envisage these pages to be available in their 1000’s Increase site stickiness and hence value of CPD for our librarian customers  Content has better value thanks to explicit tagging E.g. datamining

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 37 Looking into the future  We intend on modularizing / organizing this in our workflow The current “XML on file server” workflow is limited

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 38 Looking into the future  The modular workflow will bring the following benefits : Wider range of annotated entities Curation by different sources New services potentially driven/created by users from article hooks Semantic understanding of our data corpus – become more diverse publishers

Nature 462, (24 December 2009) | doi: /nature08588; Subject Categories: Biochemistry Databases Ontology linking Topic modelling Rights metadata Entity page Dataset Storage

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 40 Future-proof your digital business  What’s at stake? Leverage current assets (customers & products) Create new information products Take advantage of disruptive trends  Best-of-breed solutions for Information Applications Scale-out MarkLogic Server Off-the-shelf & extendable Luxid® Content Enrichment Platform  Joint & value proposition Support agility & reduce time to market Engage & retain audience Fuel new business opportunities

Q & A Daniel Mayer David Wormald Amanda Ward