Seminar Pemasaran. Element’s of A Theory of Your Business What business are you in What is your desired market positioning What is your basis for differentiation.

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Presentation transcript:

Seminar Pemasaran

Element’s of A Theory of Your Business What business are you in What is your desired market positioning What is your basis for differentiation Which custumers will drive your growth? How are their priorities changing? Who are your competitors? And how do you best defeat them?

STRATEGI COMPANY CUSTOMERCOMPETITOR Internal Analysis Eksternal Analysis CHANGE ?? (The Main of the Strategist) By. Kehnici Ohmae

CHANGE DRIVER TEKNOLOGI EKONOMIMARKET

Why Marketing ??? Today’s Marketers want to deliver exceptional business performance. They want the right leadership and support to do this effectively Understanding of strategic marketing in consumer, industrial, technology, and service businesses in the national and global marketplace context is today’s Marketer requirements

PRODUCT/ SERVICE PROFIT Brand Marketing Mix (4P) Differentiation STP Selling STRATEGY CUSTOMER MARKET VALUE CUSTOMER SATISFACTION COMPANY CONSUMER BUYER DECISION

Situation Analysisv Market Segmentation Positioning Mission Statement Business Description Product, Consumer, Competitors, Capabilites Industry Environment Scale& Scope market, Trend, Competitive enivir, trend, ect Existing & Potentital Customers Based on Product, Proses, Mgt And Buying Criteria Development Strategies Overall and within Target Market Segments Value Goals Objectives Value Performance Measurement Strategic Plan Elements The greater clarity You have on “What You want to be Whwn you grow up” The more effective And successful You will be in Aligning strategic Direction and day To day activities

The Strategic Triangle CompetitionCompany Value Cost Customer

Five Forces Determining Industry Structural Attractiveness Potential Entrants (Threat of Mobility) Potential Entrants (Threat of Mobility) Buyers (Buyer power) Substitutes (Threats of substitutes) Suppliers (Supplier power) Suppliers (Supplier power) Industry Competitors (Segment rivalry) Porter (1980)