Coye Cheshire & Andrew Fiore June 29, 2015 // Computer-Mediated Communication Social perception and interpretation

6/29/2015Computer-Mediated Communication — Cheshire & Fiore1 “The sensorial parsimony of plain text tends to entice users into engaging their imaginations to fill in missing details while, comparatively speaking, the richness of stimuli in fancy [systems] has an opposite tendency, pushing users’ imaginations into a more passive role.” — Curtis (1992)

6/29/2015Computer-Mediated Communication — Cheshire & Fiore2 designers Social shaping of technology

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6/29/2015Computer-Mediated Communication — Cheshire & Fiore4 Forming impressions in CMC  “Cognitive misers”: Making the most of limited cues  Social Information Processing (Walther)  Reciprocal re-use of what they notice in others

6/29/2015Computer-Mediated Communication — Cheshire & Fiore5 Strategic vs. authentic self-presentation Anticipated future interaction?

6/29/2015Computer-Mediated Communication — Cheshire & Fiore6 Is it deception? Or is it…  Misperception of self (foggy mirror)  Different readings of ambiguous labels  Self-enhancement (not intent to deceive)  Circumvention of technological constraints

6/29/2015Computer-Mediated Communication — Cheshire & Fiore7 Some points on methodology  Inductive vs. deductive research  Theoretical sampling  Why not use random sampling?  Semi-structured interviews  “Coding” responses

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6/29/2015Computer-Mediated Communication — Cheshire & Fiore10 Stylistic differences by gender  Men  Assertions  Self-promotion  Rhetorical questions  Profanity  Sexual references  Sarcasm  Challenges  Insults  Women  Hedges  Justifications  Expressions of emotion  Smiling/laughter  Personal pronouns  Supportive language  Polite language

6/29/2015Computer-Mediated Communication — Cheshire & Fiore11 Turing Test  Proposed by Alan Turing in 1950  Machine “passes” if it is indistinguishable from a human in synchronous textual communication

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6/29/2015Computer-Mediated Communication — Cheshire & Fiore19 Herring & Martinson findings  Performers employ stereotypical features  Discourse styles: more reliable, hard to fake?  Real-life gender shows through  Performers were no better at portraying their own gender than the other gender!  How can this be?