Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

Slides:

Advertisements

Similar presentations

Not Mobile Media But All My Media Is Now Mobile. Everything I can my PC, I can play everywhere, instantly The PC becomes a personal broadcasting.

Advertisements

What is E-Commerce???.

INTERNET MARKETING CHAPTER4 Social Media Marketing Pranjoy Arup Das.

What is Marketing (Part 2) Marketing Activities. The Main Components of Marketing Research Product Development Packaging Pricing Branding Sales Distribution.

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

P R E F A C E NEW E-COMMERCE E(Electronic)-commerce began in Has grown to:$228 billion retail business $3.4 trillion business-to-business Enormous.

Made by Anila Bhatti DA Public School (O&A Levels) - Seaview.

Inside the insights of the State Diagram. Inside the insights of State Diagram: Brand Dynamics CHALLENGE: HOW TO BUILD THE NYU CS COMMUNITY Material based.

E-BANKING Damian Sztuk, Jakub Mazur, Boris Moroseac.

1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.

Web 2.0 Best Practices: Web Development Taylor Enrollment Summit November 30, Bart E. Caylor.

Mary Lou Roberts BASICS OF SOCIAL MEDIA November 2007.

Marketing Communications

©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 1 Marketing Defined  Marketing is a process.

Chapter 1 Marketing: Creating and Capturing Customer Value

Social Media Marketing. The Concept of Social Media Social media is online applications, platforms and media which aim to facilitate interaction, collaboration.

Digital Marketing.

Web Design & Development Your Dream Site - Our Labor Of Love.

E commerce Sri hermawati.

1 Chapter 22: Social Media and Marketing Copyright Cengage Learning 2013 All Rights Reserved Introduction to Designed & Prepared by Laura Rush B-books,

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

Digital Marketing and e-Commerce: Buying and Selling on the Internet MKTG 437 Scott W. Flexo, Ph.D.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter Nine Digital Marketing.

Welcome! Presenter: Sam Foster. Major Topics To Be Covered In This Presentation Content Management System Amazon, eBay, and Gun Broker Integration Shopping.

Strategy and Models for the Virtual World

Internet Marketing Session: 17 Prof: Yasmin. Definition Internet Marketing is the process of building and maintaining customer relationships through online.

ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN

Digital Marketing. What is Digital Marketing? Applying digital technologies which create online communication channels to market.

What is Social Networking ? What is Social Networking ?

What’s Your Digital Marketing Strategy?. What is Digital Marketing? Computers Tablets Phones Social networks Traditional (Radio, TV) Ease of use.

Emerging Technologies for Small Business Rafe Needleman, Editor, CNET.com.

© Olena Chernenko/Vetta/Getty Images Lamb, Hair, McDaniel Chapter 18 Social Media and Marketing © Cengage Learning All Rights Reserved.

Lecture 31 Electronic Business (MGT-485). Review of Lecture

Diversification & Publisher Traffic Today’s niche… tomorrow’s mainstream Andrew Copeland, Network Director, Tradedoubler.

Building Digital Communities through Blogs and Social Networking Digital Citizens.

Dealing with Affiliates SPEAKER: Kristopher B. Jones President & CEO, Pepperjam.

“E-commerce and E-business” Academic Year What is E-commerce? Commerce is the whole system of an economy that constitutes an environment for business.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 15 The Internet and Interactive Media.

Education for a new communications paradigm EACA Forum, 27 th April 2007.

1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.

CHAPTER ONE Marketing: Creating and Capturing Customer Value

ELECTRONIC MARKETING Pavel Kotyza, BA_EM Oct. 1, 2013.

Ravikant Sabnavis, Kingfisher Airlines. Conversation Community Commenting Collaboration Contribution Product Place Price Promotion Participation The.

Social Media for Surgical Trainees Professionalism, Promotion, and Paradigms.

Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall  1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i.

Setting up and maintaining a web presence Your brand on the internet.

WEBSITE. WHAT KIND OF IMPRESSION ARE YOU LEAVING BEHIND? Do you know... 75% visitors make a judgment of your company purely on your website! 94% based.

P R E F A C E NEW E-COMMERCE E(Electronic)-commerce began in 1995.

COMPANY PROFILE. ABOUT YELKOTECH We are a team of young, ambitious and deeply inspired professionals with endless creative energy and passion. Our innovative.

2 Is the #1 geo-targeted digital media company in the world Operates more than 500 city specific healthcare websites: –i.e.

SEO (Search Engine Optimization/Marketing) Linked In & The Small Business Presented by Leslie Collymore of Advanced.

E-commerce Marketing Communication

Engineering 245 The Lean LaunchPad Session 3: Customers, Customers, Customers Professors Steve Blank, Ann Miura-Ko, Jon Feiber

E-commerce Marketing & Advertising

Chapter 4 Marketing Communications in Social Media.

Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,

Best Digital Marketers In the City For the Global Services.

MGT301 Principles of Marketing Lecture-42. Summary of Lecture-41.

TIPS AND TRICKS TO BUILD YOUR BRAND Nerissa Atkinson The Revery.

Eight Unique Features of E-commerce Technology

Call us Make You Unique Website Designer Company in Udaipur Best website designer is a leading IT company Solutions providing Latest innovative.

SERVICES. We Provide all types of Digital Marketing Services Which are useful for the business.

CANEFRESH RACE MODEL Group-5.

 Digital Marketing Service in Pune involves all marketing activities using electronic devices or the Internet. Connect your corporate.

The Revolution Is Just Beginning

Why listen to me? Sr. Digital Marketing Specialist for Fastline Media Group Social media is my world Fastline has seen a… 1,044% growth in Facebook audience.

Part 3 Digital marketing: implementation and practice Chapter 9

Presentation transcript:

Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question

In a world when communication SHIFTED…

…to

ADDITIONALLY there are old assumptions that need to be questioned… In the PRIMAL MODEL model … the game is SHOOT ON TARGET … but could have been the BOWLING model (including propagation)

pinball However, for Prosumer the best is the PINBALL model

BRAND energy storaged through positive concepts in people’s minds Energy is the raw material of everything Kinetic energy MOVING CONSUMERS towards the brands

Our goal is to build a model of understanding consumer and brand relationships at this new millennium scenario

$ 6,454.00

Building the model

Experience on demand Web site Mobile site

Third part references Friends Blogs Communities Testimonials

Protagonist (it is the fuel) Yes, we can Just do it Impossible is nothing

Tools Searchable SEO SEM Price comparison tools Category comparing features

e-Commerce e-shop e-retail (amazon…) P2P (e-bay) P2P sales social networks affiliates