Jennifer Barrera Tracy Holtman

Don’t reinvent the wheel.

 Have a Logo and use it EVERYWHERE! Brand yourselves  Be nice. Respond/Reply/ReTweet – takes a friend to be a friend theory  Don’t be boring – mix it up. Posts, pictures, polls, videos, etc.  Can’t do it alone Make it a Team Effort!

Not a personal account. can be moved to another individual without have to update social media accounts. Standardize your registration information. Use a redirect address

ROI – Make sure there is a return on your time You must think about support. It is a time investment – time for current - able to do more? Don’t start something and then drop it. We have a Tech Task Force team that blog, tweet, and post to Facebook for the library. New and shiny is appealing, BUT:

Started in – Our CHARGE is to:  Research the integration of existing or new software and/or hardware technologies and implement as warranted;  Keep staff informed of new technologies/trends and their impact on libraries;  Monitor usage and effectiveness of new technology projects

We actually have two: An internal one for our Staff, and one for the public the LOL

started it in 2007 – first one of campus Marketing – events, new resources, introduced staff members Top Ten Tuesday – most circulated items, best videos, 10 reasons…etc Tarleton Thursday - posts about the history of Tarleton, the library, etc

Everywhere in the library

 Two types of “pages” – create a business page. ◦ Lets many people be administrators ◦ gives you insights (statistics)  Viewer/readers like pictures of people not building  Must have CONTENT – at first we did not have a lot posts so no reason to follow us.  We use an app “Social RSS” to pull information from our blog…kind of slow…but it works

 Be selective. Don’t cross post everything.  Make it more interesting.  Ask ?’s – more interactive  While 80% of the library staff have Facebook accounts only three people has signed up to post for the library.

Just starting to fly

 Just now starting to see students following us.  We are collaborating with other campus entity and twittering about DSL events  Interesting/relevant tweets = re-tweets

From Techsoup.org – 10 Social Media Tips and Secrets – July 8, 2010

News and Events Section of the Library’s front web page

I really put this in so I could ask you guys a question – is there a way to see how many people have subscribes to an RSS feed? Update section about every three days. Hard for me to test this because I make the changes so it never comes through my rss reader. RSS feed is created by our CMS

Media Funnel Google Alerts

Enables multiple staff members to tweet and post to facebook on the same account, without sharing a username and password Lets us schedule Tweets “Brand Montoring” – sends when ‘Tarleton Library’ or ‘Dick Smith Library’ is put on the web. Monitors all social media (anything on the web)Brand Montoring Free – but may not be for long.

Google Alerts

Foursquare QR codes

 Edit Venue: edit your venue name, change twitter information, update your address, etc.  Manage Specials: submit, edit and activate or deactivate specials  Venue Stats: view analytics on foursquare usage at your venue. Venue Stats  Stats ◦ Top Visitors ◦ # of unique visitors ◦ Gender ◦ Time breakdown ◦ Most recent Check ins ◦ How they are sharing their information - % to Facebook, % to Twitter

 Game like appeal – earn badges.  More Tarleton locations everyday.  Use is growing very fast.  12 different Tarleton building/campus locations on foursquare.

 Need to post signs  Encourage patrons to check-out instead of check-in  Encourage them to give feedback! Send comments to their friends, Facebook, and Twitter  Need to setup a “special” for customers - i.e. mayor get item, or after 5 check in you get a usb drive, etc.

Still in the thinking stages…

 Google URL shortner – if you add.gr at end it create a QR code.

 FaceBook ◦David Lee King – -page-tips/ -page-tips/ ◦7 Ways you can improve your Facebook page now improve-your-facebook-page-now/ improve-your-facebook-page-now/  QR codes ◦ Google - Goo.gl their URL-shortener and QR code creater easter-egg/ easter-egg/

 Twitter ◦ How Your Library May Not Be Using Twitter But Should - may-not-be-using-twitter-but-should/ may-not-be-using-twitter-but-should/ ◦ 50 Ideas on Using Twitter for Business twitter-for-business/ twitter-for-business/  Foursquare – ◦ Foursquare for Colleges and Universities - can-i-use-foursquare-for-my-college-or-university can-i-use-foursquare-for-my-college-or-university ◦ Jenny Levine – The shifted Librarian - My foursquare “Aha” Moment -My foursquare “Aha” Moment

Social Media ◦Techsoup.org – Webinar - 10 Social Media Tips & Secrets, - July 8, 2010 ◦Mashable/Social Media – Twitter or at ◦Social Media Best Practices for Libraries - practices-for-libraries/ practices-for-libraries/ ◦Social Media now More Popular than on Mobile Devices mobile-study/ -mobile-study/ ◦Predictions for Social Media 2010 – ALA TechSource - social-technologies-libraries-in-2010.html social-technologies-libraries-in-2010.html ◦Social Media Revolution 2 (Refresh)