The Future of Media “ The Internet teaches us Freedom…” IRTS Foundation Faculty/Industry Seminar Oct

Where are we going? Is there a digital divide? Is the industry growing? And how? Who is in control? So for the future?

Digital Divide Who uses the internet? % % % % Source: American Life Studies

Digital Divide Digital Television? 300 million TV sets 200 are analog 112 million households 110 with TV and 16 are over the air (66 cable) million people without TV in 2009 Source: American Life Studies

Digital Divide Digital Television? Digital Television Transition and Public Safety Act of $40 coupon for converter box x2 but only if you do not receive cable/satellite service Source: fcc.gov

Digital Divide So where is the divide? Not age, but perhaps economic status Digital Divide.org: “…upper-to-middle classes are given high-quality access to technology because technologists are hard at work creating “solutions” designed just for them. Solutions for the poor get ignored. The result: the poor are given low-quality access which could actually hurt them and, in some sense, widen the divide.” Source: digitaldivide.org

Media Industry Growth USGDP for 2005 was 6.05% Media Industry Growth was 5.1% Outside factors (energy and health) Flat Growth overall One media is growing at the expense of another. Source: Wolzien LLC

Media Industry Growth Consumer Electronics up 9% Box office and home video flat growth Buying electronic, but not buying content for them. Source: Wolzien LLC

Shift in Content Control 2 inch reel tape DVD Mainframe PC Printing Press Web/ Electronic Ink

Web bypassing Gatekeepers Content can be shifted to new devices Consumed at anytime, anywhere High Bandwidth for live, but low for storage Cost of storage going down Sold once (no value beyond) Source: Wolzien LLC

Consumer Created Content “The internet teaches us freedom…” Barriers are gone 20 years ago- $ ,000 Now- $3,000-10,000 “Will the amateur producer become the producer formerly known as amateur?” Tom Wolzien “It was about quality, now its about velocity.” Bob Friedman

So for the future? Less advertising, more marketing of a brand Buy once, watch anywhere Seeking out good content Creation of original content Movement of Data

Quote from Derek Kompare “Publishing Flow: DVD Box Sets and the Reconception of Television” “As the television of the twenty-first century takes shape, perhaps the DVD box set is the twentieth-century medium’s apotheosis. Perhaps the flow of television is not only measured in time but in physical commodities, as cultural objects placed in the permanent media collection alongside similarly mass- produced media artifacts (books, recordings, films on home video).” Source: TELEVISION & NEW MEDIA Vol. 7 No. 4, November –360