WHAT HAPPENS WHEN DISASTER STRIKES IS AN UNFORTUNATE TWIST OF FATE.

WHAT HAPPENS AFTERWARDS IS OUR RESPONSIBILITY…

When disaster strikes… Some people are given a burden: The burden of enduring the disaster and the conditions that follow

When disaster strikes… Some people are given a gift: The gift of being spared from disaster.

How can we not use our gift to lift the burden of others?

Disaster Response Lies… Only experts can help. You will be a burden in the field. We don’t need anything, we have all we need. Do not send clothes or food, send money. Disaster recovery and enabling and engaging survivors are things to be done only in the second phase or stage of disaster response.

We all can respond… And guarantee an efficient response… Donate Action, not money, not words… But how?

Disaster Response Basics: You can be useful in the field if… Bring your own supplies and food to the field. – Or buy them locally if possible. Engage the local stakeholders and work for them, with them. Are connected. Have independent mobility. Listen, learn, respect.

Relief 2.0 (what is it?) A focus on running the last mile in disaster relief through independent units of local stakeholders and foreign volunteers in the field supported by mobile technologies and social networks to fill the gaps created by bureaucracy and slow response from top-down hierarchies.

Relief 2.0 (how does it work?) Individuals and organizations report incidents, needs and requests from the field using their mobile phones and the Internet. These incidents are reviewed, verified, completed, enhanced and their information spread to others by other individuals and groups on social networks until they are addressed, solved or matched with someone who can takes care of it.

Relief 2.0 (how does it work?) Individuals and organizations in the field report specific needs or incidents using their mobile phones and the Internet. These incidents are reviewed, verified, completed, enhanced and their information spread to others By individuals and groups on social networks – Housewives, youngsters, volunteers, anyone. until they are addressed, solved or matched with someone who takes care of it.

Relief 2.0 (the last mile) Small independent units then complete the cycle by actually addressing those issues and delivering the response required and supported by the social network.

BEYOND DISASTER RESPONSE

We know that people respond to calls for help So why are we failing so badly?

Is helping any help? Not really… At least not in the way we are doing it…

Often when we help… We make life decisions for those we are helping.

Often when we help… We fail to see the whole picture and feel content to help.

Often when we help… We search the approach most efficient to us not to those we are trying to help.

Often when we help… We destroy the very same environment we are trying to help.

Often when we help… we displace local capacity.

Often when we help… we measure our success by the delivery of help or completion of actions not actual impact.

SO THEN WHAT CAN WE DO?

When disaster strikes… the physical infrastructure is destroyed. When disaster strikes… the physical infrastructure is destroyed.

When disaster strikes… The social infrastructure remains, people’s capacity is untouched… When disaster strikes… The social infrastructure remains, people’s capacity is untouched…

What appears to be random or chaos is neither…

There is order, social structure…

There is people, like you and me, willing and able.

Who are the people who survive disaster?

Disasters create survivors, they don’t create refugees. It is the conventional relief system what turns survivors into refugees.

Disasters do not destroy knowledge or capacity Teachers are still teachers, doctors are still doctors, nurses are still nurses, carpenters are still carpenters…

Disaster recovery with dignity, inclusion, generation and distribution of wealth Businesses working with businesses to get back on track and jumpstarting the economy to serve people

What happens to your donations?

Disaster Relief with dignity, inclusion, generation and distribution of wealth…

Relief 2.0 Enterprise Now We need to start working with disaster survivors and enable them as entrepreneurs before they are turned into refugees by conventional relief.

The “Business for Disaster” Relief Spectrum Business. Ethical Business. Corporate Social Responsibility. Social Entrepreneurship. Social Business. Non-Profit Pure profit. Good profit. Extra profit put to good use. Make profit and do good. Profit but no dividend. Charity. No Profit, No Dividend.

Challenges and Opportunities for Relief 2.0 Enterprise in Japan Housing. Relocation of people, institutions and businesses. Education services. Transportation services: of people, goods, delivery. Food delivery and consumption. Small business. – Re-opening and creation. Agriculture and produce certification and commercialization. Delivery of relief services. – Coordination, facilitation of engagement and participation.

Potential Social Business Solutions and Ideas for Japan Capacity building: – Short learning units of relevant skills for survivors. Distance education model: – Fully certified education programs for survivors. Employment service: – Remote, temp and full term job matching for survivors. Transportation service: – Community based transportation models for those who lost their vehicles and transportation needs, including individuals but also businesses (shared bus, trucks, automobiles, bicycles, etc.) Traceability and certification of food products: – A grassroots, community based certification approach to track, validate and certify the origin of user- consumable products and their radiation-free status. Delivery of Relief Services: – Services for Engagement of Japan's Society and its members in Recovery. – Weekly transportation from each major city in Japan for volunteers and accommodation for them and matching of their capacity with local needs in the affected areas. Relief 2.0 B2B: – Matching shops and businesses affected by disaster with same-trade businesses in non-affected areas and enable collaboration to get businesses to re-open as soon as possible.

Matching shops and businesses affected by disaster with same-trade businesses in non-affected areas and enable collaboration to get businesses to re-open as soon as possible. Relief 2.0 B2B

It’s not charity, it’s not donation. Both businesses reach a collaborative business agreement: 36 months low interest loan, restore inventory, line of credit, etc. It’s a business deal that preserves their dignity. Relief 2.0 B2B

Our Partners National University of Singapore Entrepreneurship Centre. Stanford University Persuasive Technology Lab. Grameen Creative Kyushu University.

Action Plan and Steps Identify and Engage Local Stakeholders and Potential Partners. Business and Business Associations. Complete Census of Businesses in the Field. Engage them to understand their needs, hopes, plans and expectation.

Mobile: Pictures: Ishinomaki 2011, Robin Low Haiti 2010, Carlos Miranda Levy