How to use your Brand Logo in Memorable Ways “So you’ve created a logo. Now what? Get out there with these 5 creative ways to get your logo noticed.”

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Presentation transcript:

How to use your Brand Logo in Memorable Ways “So you’ve created a logo. Now what? Get out there with these 5 creative ways to get your logo noticed.”

Building Your Brand Creating strategic positioning for your company Creating strategic positioning for your company Style Style Layout Layout Color Color Core Messaging Core Messaging Use your logo to ensure maximum exposure to your target market Use your logo to ensure maximum exposure to your target market

The “Now “ Generation We want information quickly We want information quickly We don’t want to search for meaningless data to find what we want We don’t want to search for meaningless data to find what we want A logo must have strong messaging which is easy to encode A logo must have strong messaging which is easy to encode

1. Sponsor Industry Events Trade Shows Local Events Community Involvement

2. Sponsor Sports Teams

3. Use promotional products Give away products with your logo. Give away products with your logo.

4. Incorporate your logo into packaging

5. Mobilize Your Logo

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