MANAGING PRODUCTS TOOLS FOR DECISION MAKING. BUSINESS STRATEGY MATRIX VERTICAL AXIS: TODAY’S BUSINESS STRENGTHS WITH CUSTOMERS: - SHARE OF BUSINESS -SHARE.

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Presentation transcript:

MANAGING PRODUCTS TOOLS FOR DECISION MAKING

BUSINESS STRATEGY MATRIX VERTICAL AXIS: TODAY’S BUSINESS STRENGTHS WITH CUSTOMERS: - SHARE OF BUSINESS -SHARE TREND -AGE OF RELATIONSHIP -QUALITY COMPETIVENESS -IMAGE OF BRAND

BUSINESS STRATEGY MATRIX HORIZONTAL AXIS: FUTURE ATTRACTIVENESS OF CUSTOMER - SALES POTENTIAL -CURRENT SALES VOLUME -GROWTH OF DEMAND -PROFIT MARGIN -FINANCIAL STRENGTH -TECHNOLOGICALLY ORIENTED

WEIGHT (TOTAL 25) SCORE (0-4) COMPUTE WEIGHTED SCORES TARGET FOR DEVELOPMENT DEFEND FROM COMPETITION MAINTAIN WITH MINIMUM RESOURCES WITHDRAW

CRITICAL SUCCESS FACTORS THOSE ATTRIBUTES THAT GET YOU THE SALE - YOUR COMPETITVE ADVANTAGE LIST, WEIGHT & SCORE

THE AUDIT PROCESS: YOUR CAPABILITIES oOver the past 5 years, what key strengths have carried the company to it`s present position ? oWhat are 3 main weaknesses ? oWhat factors led to improvement or deterioration ?

THE SWOT ANALYSIS LIST YOUR DIFFERENTIAL STRENGTHS AND WEAKNESSES IDENTIFY THE BEST MARKET OPPORTUNTITES IDENTIFY PRESENT AND FUTURE THREATS IDENTIFY KEY ISSUES

STRATEGIC WEDGE ANALYSIS ADD COMPETITOR’S S/W’S ADD YOUR FAILURES, SUCCESSES IDENTIFY STRATEGIC RISKS IDENTIFY STRATEGIC BENEFITS

THE WEDGEW S W W CS --CW + COMPANY PRODUCT MIX MARKETSFUNCTIONS

PORTER ACTIVITY MAP PLOT KEY ACTIVITIES THAT WILL DELIVER STRATEGIC POSITIONPLOT KEY ACTIVITIES THAT WILL DELIVER STRATEGIC POSITION