Elias M. Awad Third Edition ELECTRONIC COMMERCE From Vision to Fulfillment 6-1© 2007 Prentice-Hall, Inc ELC 200 Day 12

6-2 © 2007 Prentice-Hall, Inc Agenda Assignment 4 will be posted –Building your web site –assignment4.docassignment4.doc Quiz 2 is today –Chapter’s 4, 5, 6 –20 4 Points each –4 short 5 Points each –1 extra credit question for 5 Points –50 mins, Open Book, Open Notes –Password “KersteinAntia” Finish Discussion on Building ePresence –Lecture starts at 1:30

6-3 © 2007 Prentice-Hall, Inc Design Languages Hypertext Markup Language (HTML) –Text-based –Standards Java is another popular language for designing Multimedia-enriched content –Macromedia Flash and Shockwave –Extensible Markup Language (XML) –Vector Markup Language (VML)

6-4 © 2007 Prentice-Hall, Inc Constructing Your Web Site Storefront Building Service –Yahoo StorefrontYahoo Storefront –Ebay StoresEbay Stores –MonsterCommerceMonsterCommerce Web-Hosting Service –Web host representative meets with you and explains the aspects of Web design –The web host begins to collect content from you to build a custom Web site –Once the website passes the test, the firm begins to write the keywords and metatags and submits the Web site to leading search engines, Web directories, and industry sites –A reputable web host also supports maintenance and future enhancements in a yearly contract or a long term agreement Do It Yourself ( a lot more involved than you may think)

6-5 © 2007 Prentice-Hall, Inc Web Navigation Design Creating user profiles –Customer profile is a brief study of the type of person who might visit your Web site Using scenarios –Scenario is a situation that helps you view the navigation process and the site as a point of entry What about cultural differences? Colors, logo symbols Design a user-friendly site Design guidelines –See Box 7.5 on page 217

6-6 © 2007 Prentice-Hall, Inc Design Criteria Appearance and quality design –Quality assurance (QA) is a process used to check the readiness of a site before it is loaded on the Web –Style guide is a template designed to measure the materials used to build the Web site Use these color, use this logo, use this font Public exposure Viewability and Resolution –800X600 with NO scroll Consistency –One Voice Scalability –Can grow? Security Performance Navigation and interactivity

6-7 © 2007 Prentice-Hall, Inc Hiring a Web Designer Do it yourself? – The budget What to look for in a site developer –Resume & portfolio

6-8 © 2007 Prentice-Hall, Inc Why Web Site Projects Fail? Unrealistic deadlines Incompetent or inadequate staffing Poor quality design Changing requirements of the client Not providing Web Designer with content

6-9 © 2007 Prentice-Hall, Inc Filling Web Positions Internship programs Use internal employees that have an interest –In house training –Outsource training External Hires –Experience Or Attitude –Technical skill or Creative ability –Open source experience or Commercial software experience –Career Path

6-10 © 2007 Prentice-Hall, Inc ADA Is Here! ADA requires companies to adjust their physical environment to accommodate people with disabilities Public support for ADA is increasing everywhere Public pressure is mounting to bring people with handicaps and senior citizens into the world of the Internet Make sure the Web site is ADA-compliant

6-11 © 2007 Prentice-Hall, Inc Chapter Summary Deciding how to design the site, what to include in it, how to organize content, and what security measures to incorporate are the most critical aspects of building an e-commerce infrastructure Benefits of building a Web site Steps in building a Web site Defining the audience includes knowing who the users are as well as their goals and objectives The focus of defining a site structure Ways to build a Web site Design criteria ADA-compliance