Marketing Concepts Presentation Presented by: Ahmad Payab Matt Walter.

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Presentation transcript:

Marketing Concepts Presentation Presented by: Ahmad Payab Matt Walter

About Green Power Result of RIT senior design project Founded by engineers working on sustainable power generation Green Power aims to provide cost effective power to underdeveloped nations. Environmental friendly approach No such companies currently in Haiti Emphasis on working with non-profits

About Haiti Poorest country in Western Hemisphere People make about $2/day Also most densely populated country 9 million in area size of Maryland 4 to 8 people typically live in a house Only 25% of country is electrified (urban) Weak centralized government

Lighting Situation Currently use kerosene, candles or wood Kerosene costs: $3 /lamp $1 to replace glass $0.30 night for fuel Disadvantages: Toxic fumes Low light output High on-going cost Fire hazard

Value Proposition LED is much brighter than kerosene Eliminates health hazards Durable / long lifetime Cost continues to go down

“To provide clean and affordable power to citizens of under-developed nations” Target Market: Haiti to begin with, eventually moving to Africa and Asia 6,000,000 target market in Haiti Positioning: Use pre-existing kerosene distribution channels to penetrate market Strategic partnerships with non-profits to further promote products

Products Green Bike: Bike power generation station 1 hour charging time Charge 4 lamps simultaneously Green Light: LED lamp powered by Green Bike Light output: 95 lumens Battery life: 4 hours on high 10 hours on low ROHS compliant

Strengths: Superior product Engineering knowledge First mover advantage Weaknesses: Limited business skills No product awareness Opportunities: Partnerships with non-profits Local manufacturing Lots of different power needed Threats: Similar companies in Asia and Africa Customers with very little income Electrification would eliminate need for products SWOT Analysis

Marketing Goals/Objectives ObjectiveYear 1Year 2Year Number of vendors using Green Bike Number of households with Green Light ,000 Number of churches/community centers with Green Bike