Air Wars. What decisions does a candidate have to make when deciding when and where to buy ad time?

Slides:

Advertisements

Similar presentations

Pre-Class 2/03/10 Do you think the Dred Scott decision was a fair ruling for its time? Why/Why not? Reminder: Dred Scott Decision Facts 1. Slaves and former.

Advertisements

Understanding Elections

Common Sense Economics Section 3 Element 2 Allocation Through Voting is Fundamentally Different Then Market Allocation 1.

The Mass Media and the Political Agenda

Journalism 614: Campaigning and Political Advertising.

CHAPTER 14 Campaigns and Elections

The Media. Why are the media important to democratic elections?

1 Voters. 2 Information Needs Information about candidates Information about voting process (Information about policy making)

Parties and Campaign Finance. What role do parties play in these campaigns? Candidates hire partisan professionals to run campaigns In most races, the.

Winning the General Election. Anthony Downs Median Voter Theorem.

How to win an election. Steps To Election 1)Pick a race to run in 2)Acquire the tools needed to run 3)Issue Identification 4)Delivering the Message 5)Advertising.

Politics in Cyberspace 1.Politicians are making greater use of cyberspace to “spread the word.” -Kerry 2004Kerry Dean 2004Dean Bush 2004Bush.

Negative Campaigns As a strategy –Classic examples –What lessons –Always wrong? –What effects? Turnout Voter opinions Blow-back.

Parties, the media and other influences on the Canadian electoral system Political Parties in Canada.

527 Advertising Negative Campaigning: Controversy in Theory and Practice Allan Burton.

Media Coverage in Clearly Stated Learning Objectives Examine the 2008 Election in the broader context of American electoral history Identify and.

Mass Media and Public Opinion

The Last Word: Assignment 6 due Wednesday Consider: Negative ads work. Why?

The Effect of the Media. Political Ideas… Where do they come from?

Campaign Finance Reform. Federal Election Campaign Act (1974)  FEC created  Contributions disclosed to FEC  Limit on campaign contributions  Public.

Campaign Finance. Why is money necessary to political campaigns? Why is money in campaigns problematic for representative democracy? Can we restrict money.

Today’s Content  Media Relations  Field Sales Team  Recruitment Criteria  Motivation of Airline Field Sales Executive  Airline Advertising  Advertising.

9 February, Media Coverage  Media Effects  Objectivity  Quality of coverage  Unmediated news.

Lyndon B. Johnson (“Daisy”) vs. Barry Goldwater. Ronald Reagan (“America’s Back”) vs. Walter Mondale.

Theories of Democratic Government Presented by: Liangjian Gao.

CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet.

Practical Law – Chapter 3 Citizen Advocacy. Practical Law – Chapter 3 Part One: The Art of Advocacy Advocacy is defined as the art of persuading others.

Nominations and Campaigns Chapter 10. How does a candidate gain a party’s nomination for President? Nomination  Official endorsement of a candidate for.

The Mass Media & Its Impact on the American Political System.

STEPS TO STUDENT VOTE #1 – Register with CIVIX: The program is free, offered in both official languages, and open to any school. #2 – Receive.

The Media and Democracy Standard Discuss the meaning and importance of a free and responsible press.

CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet.

Focus Question: How does the media (Internet, television, newspapers, magazines, etc.) influence politics?

Mass Media and Public Opinion Chapter 8. The Formation of Public Opinion Section 1.

Interest Groups 11/28/2011. Clearly Communicated Learning Objectives in Written Form Upon completion of this course, students will be able to: – discuss.

Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

The Media and the Campaign In 2012, President Obama and Mitt Romney spent $1 billion each on the campaign. What did they spend most of the money on? Put.

Media & Politics What is the function of news in society?

A History of Campaign Reform Interest groups & Advertising Part 2 Money, like light, will always find the path of least resistance.

Campaigns The Message and the Money. The Media and Campaigns Campaigns attempt to gain favorable media coverage: Isolation of candidate (Biden, Palin)

POLI 423 – Presidential Elections Frankie Clogston.

CAMPAIGNING IN A CUISINART How to maintain your strategic focus amidst the chaos Presenter: Lisa B. Lyon Principal, Savvy, ink. Emerge America Webinar.

Ms. Xiques, Fall  Interest Groups- also called a special interest group, is an organization of people who share common goals. They bridge the gap.

Introducing Government in America. Introduction Politics and government matter. Americans are apathetic about politics and government. American youth.

By: Jamie Dodson. Lyndon B. Johnson Democrat Incumbent Barry Goldwater Republican Senator from Arizona.

The Mass Media and Politics

American Government and Politics Today Chapter 10 The Media and Cyberpolitics.

2008: “YEAR OF THE YOUTH VOTE” 1972: 26 TH AMENDMENT: 18 YR. OLDS GAIN THE RIGHT TO VOTE. “THERE HAS NEVER BEEN, NOR WILL THERE EVER BE, A PEOPLE WHO ARE.

APS Day 38 Agenda Goal – to understand that elections are expensive and the media play a significant role in influencing public opinion. Warm-up – 1. identify.

Chapter 9 Nominations and Campaigns. The Nomination Game: Deciding to Run Nomination game is an elimination contest Nomination game is an elimination.

Describe the steps for changing a subtraction problem to a addition problem Question of the day.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Politics 2015.

Roles of the News Media in Democracy  Watchdog Over Government  Providing Policy Information 6.1 © 2015 Pearson Education, Inc. All rights reserved.

The Media of Mass Communication Chapter 17 Mass Media and Governance Copyright © 2012 Pearson Canada Inc.17-1.

Unit 5: Influencing the American Political System

Lecture 9-2 Media.

1.We can identify the purpose of political parties.

Influence of media on elections

Electoral Campaigns.

mass media: refers to methods of communicating with large numbers of people

How Media Impacts our Government

We Must Demand Safety & Health Protections

Politics in Cyberspace

What do you call a group of people who support you and have your back?

Political Consultants

Which political party is older: republican or democrat?

Why do we have political campaigns?

Chapter 12: Understanding Elections

Presentation transcript:

Air Wars

What decisions does a candidate have to make when deciding when and where to buy ad time?

Ratings points vs. cost Political geography –Media marketsMedia markets

What decisions does a candidate have to make when deciding when and where to buy ad time? Ratings points vs. cost Political geography Few or many messages How often to air them To attack or not, and if so, when

What do positive ads do for campaigns? Create familiarity, name recognition Build favorability ratings Create impression of electability

Negative Ads Contrast Ads Attack ads Outside groups: –Swift Boat Vets,Texans for Truth, Progress for America, New Democrat NetworkSwift Boat Vets Shadow ads

How can a campaign respond to negative ads? Hit back Play the blame game

To what degree to campaigns control the agenda? Fixed vs. fluid agenda Priming Defusing

The role of the free media Controversial ads get media coverage! –Daisy girl (1964) –Revolving Door (1988) Ad-watch boxes Response: “ads with footnotes”