OfficeMax Retailer Profile Cameron Ivey, Andy Bleser, Briana Novak

What is OfficeMax? Third largest Office Supply retailer in the U.S. Office Max provides office supplies, paper, technology products, furniture, and business solutions to large, medium and small businesses and consumers.Office Max OfficeMax operates in the United States, Canada, Europe, Australia, New Zealand, and Mexico. They also have a strategic partnership with the European Office Supplies Alliance, which spans 19 countries on three continents.

Company Profile OfficeMax has unprecedented customer service and unrivaled innovation making it the one to beat in the office products marketplace. Over $8 billion in sales 40,000 + associates almost 1,000 superstores Over 25,000 products Meet the needs of enterprise-level, mid-size, small businesses, and individual customers.

History 1901 – Horders opens first store 1929 – Seven story building is built in Chicago and serves Horders until Horders building becomes headquarters for Boise Cascade Office Solutions – Boise office solutions moves to new, modern facility in Itasca, Illinois – OfficeMax founded – OfficeMax expands to 11 stores – OfficeMax spreads into 15 states – 300 Stores in 38 states – Boise grows to 30 distribution centers – OfficeMax reaches the web – CopyMax introduced, store-within-store concept – OfficeMax expands to 500+ stores in 47 states – Boise office solutions completes acquisition of OfficeMax and chooses to keep the name – CopyMax changes its name to OfficeMax Print and Document Services.

SWOT Analysis (Corvallis location) Strengths Office supply solutions for students. Located off of Ninth St, closer to campus than staples. Great customer service. Wider aisles, technology hub, and low profile displays make it easier to navigate the store. Weaknesses Only local customers (no Out-shoppers) Weak advertising to campus students Customers are aware that they are in a warehouse environment. Opportunities Advertise more to students Offer student discount Offer lounging area/commonplace Threats Staples OSU Bookstore Fred Meyer Kinko’s

Top U.S. Competitors

Sources