Program Evaluation: An Extension Specialist’s Perspective Joseph E. Morris Department of Natural Resource Ecology and Management Iowa State University

Where does aquaculture fit?

Statement of Issue Can be difficult to describe

Performance Goals Basic vs detailed aquaculture information –Different audiences

Key Program Components Workshops –Varied audiences Publications What is available from other states/regions? Prioritize What form best fit client needs?

Outcome Indicators Output indicators –Numbers –Easiest to measure

Outcome Indicators Difficult to assess –Number of culturists? Relationship to extension programming –Number advised not to pursue aquaculture –Impacts????

Internal and External Partners Internal –Other departments External –Natural resource agencies –State Department of Ag –Aquaculturists

Targeted Audiences New vs established culturists –Different expectations

Allocated Resources Public funds are often limited Client costs Grants

Additional Observations University standard evaluation forms –Viewed with limited enthusiasm by audiences, county and state extension Evaluation of workshops often an afterthought Many extension specialists are aware of the increasing need for program evaluation but are often frustrated with the process

Conclusions Better education of extension specialists in outcome assessment Split extension appointments complicate the evaluation Paperwork overload