1 Angles of value PERFORMANCELESS HARMINTERFACECOST Exercise 4 ? ? ? ?

2 Angles of value PERFORMANCELESS HARMINTERFACECOST Exercise 4 for customer for producer

3 Process example: What is the ideal solution lawnmower? ????? VALUE FOR WHOM? Exercise 4

4 Process example: What is the ideal solution lawnmower? ProducerSalesman Energy deliverer Lawn ownerNeighbours VALUE FOR WHOM? Exercise 4

FOR EVERYBODY? self mowing grass already patented by …….. …….. Lawn mowing industry! 5 Assignment lawnmower Exercise 4

6 No-mow grass Scientists who got to the root of a steroid pathway that controls plant height say a perfect green lawn that never needs mowing may soon become a reality. The idea of being able to precisely control plant height might not sound that exciting at first, but... what if your lawn just couldn't grow into a scraggly forest of grass, staying short and neat without ever needing mowing? Or what if crops could be made to grow larger, producing more food per acre? As plant scientist and Howard Hughes Medical Institute investigator Joanne Chory explains, these aren't fantasies. She and her team at the Salk Institute have clarified the signaling pathway of a class of plant hormones called brassino-steroids that play a central role in regulating plant stature. These steroids are so important in telling plants to grow that disrupting the pathway turns plants into tiny dwarves. Source: sciencentral.comsciencentral.com Assignment lawnmower Exercise 4

7 Silent battery driven lawnmower The totally electronic Actioneco is completely non- polluting and almost totally silent. There are no oils or greases to stain the grass, so balls keep cleaner, longer. The silence and cleanliness of the Actioneco make it extremely environment-friendly. It creates no disturbance for the players on the course, nor for residents in the immediate environment. Actioneco is the first electric lithium-ion battery- powered, servo motor-driven electronically- controlled environment upkeep machine. It is designed specifically for golf courses, sports grounds and parks. It is economical. With one quick charge, a full day's work can be put in. A full battery charge costs only about one euro. Source: actioneco.comactioneco.com Assignment lawnmower Exercise 4

Ideal solution? Auto lawn mower by Husqvarna 8 Assignment lawnmower Ideal solution? Thiolon Exercise 4