Workshop 9 Privacy-Enhanced Personalization Workshop co-chairs: Alfred Kobsa & Lorrie Cranor

2 Program committee Alfred Kobsa, University of California, Irvine, CA Alfred Kobsa, University of California, Irvine, CA Lorrie Cranor, Carnegie Mellon University, Pittsburgh, PA Lorrie Cranor, Carnegie Mellon University, Pittsburgh, PA John Canny, University of California, Berkeley, CA John Canny, University of California, Berkeley, CA Clare-Marie Karat, IBM Watson Research Ctr., Hawthorne, NY Clare-Marie Karat, IBM Watson Research Ctr., Hawthorne, NY Judy Kay, University of Sydney, Australia Judy Kay, University of Sydney, Australia Sarah Spiekermann, Humboldt University, Berlin, Germany Sarah Spiekermann, Humboldt University, Berlin, Germany Loren Terveen, University of Minnesota, Minneapolis, MN Loren Terveen, University of Minnesota, Minneapolis, MN

3 PEP Program Full-day workshop Full-day workshop 16 submissions received 16 submissions received 1 position paper 1 position paper 1 invited industry talk 1 invited industry talk Caspar Bowden, Microsoft Chief Privacy Advisor for Europe, Middle East and Asia The Need for an Identity Meta-System 4 long papers 4 long papers 5 short papers 5 short papers Discussion Discussion

4 Position paper Chris Demchak proposed a framework for escrowed identity, designed to protect privacy but allow for identification of bad actors Chris Demchak proposed a framework for escrowed identity, designed to protect privacy but allow for identification of bad actors

5 User studies Sara Spiekermann discussed privacy issues with RFID tags and a way of evaluating how users feel about proposed privacy enhancements Sara Spiekermann discussed privacy issues with RFID tags and a way of evaluating how users feel about proposed privacy enhancements Evelien Perik discussed a study to see whether user privacy preferences varied depending on type of data in a music recommendation system Evelien Perik discussed a study to see whether user privacy preferences varied depending on type of data in a music recommendation system Thea van der Geest discussed a project to address privacy concerns associated with an e- government web site that will use profiling to reduce the amount of forms people have to fill out Thea van der Geest discussed a project to address privacy concerns associated with an e- government web site that will use profiling to reduce the amount of forms people have to fill out

6 Catering to privacy requirements Yang Wang discussed a software product line approach to make it easier to automate the handling of privacy constraints in web personalization based on the needs of specific users/jurisdictions Yang Wang discussed a software product line approach to make it easier to automate the handling of privacy constraints in web personalization based on the needs of specific users/jurisdictions Judy Kay presented a framework for privacy in a ubiquitous personalized environment Judy Kay presented a framework for privacy in a ubiquitous personalized environment

7 Selective access to user data Jim Greer discussed a design for a single sign-on identity management system that avoids most of the pitfalls of systems such as Microsoft Passport and Liberty Jim Greer discussed a design for a single sign-on identity management system that avoids most of the pitfalls of systems such as Microsoft Passport and Liberty Elke Franz discussed a personalized tutoring system and various interfaces to allow users to specify when the system should record user data as part of different contexts Elke Franz discussed a personalized tutoring system and various interfaces to allow users to specify when the system should record user data as part of different contexts

8 Privacy in recommender systems Schlomo Berkovsky discussed an approach to increasing privacy in collaborative filtering by allowing users to store their own profiles and release obfuscated versions of them in response to a recommendation request Schlomo Berkovsky discussed an approach to increasing privacy in collaborative filtering by allowing users to store their own profiles and release obfuscated versions of them in response to a recommendation request John Riedl discussed the issue of shilling in recommender systems and raised a number of questions about privacy in recommender systems John Riedl discussed the issue of shilling in recommender systems and raised a number of questions about privacy in recommender systems

9 Discussion - A few highlights Much of this work is in early stages, many of us have more questions than answers Much of this work is in early stages, many of us have more questions than answers Identified profile management as problem that must be addressed to improve privacy in personalization Identified profile management as problem that must be addressed to improve privacy in personalization Does less information mean more privacy? Sometimes which information you keep is critical Does less information mean more privacy? Sometimes which information you keep is critical Important for user modeling community to think more about privacy, also collaboration needed with security/policy/UI communities Important for user modeling community to think more about privacy, also collaboration needed with security/policy/UI communities Interest in organizing similar workshop at another conference Interest in organizing similar workshop at another conference Interest in journal special issue that would reach interdisciplinary audience Interest in journal special issue that would reach interdisciplinary audience