Program Planning: Models and Theories. Why Theories and Models? Builds clarity in understanding targeted health behavior and environmental context.

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Presentation transcript:

Program Planning: Models and Theories

Why Theories and Models? Builds clarity in understanding targeted health behavior and environmental context. Directs program planning - why, what and how? Directs evaluation as integral part

Explanatory Theory = Theory of the Problem ( Health Belief Model, the Theory of Planned Behavior, Precaution Adoption Process Model) Change Theory = Theory of Action (Ex: Community Organization, Diffusion of Innovations)

Planning Model

PRECEDE-PROCEED (Green and Kreuter) Systematic planning process Empowers individuals with –understanding –motivation –skills –active engagement in community affairs

9 phases 1-5 are diagnostic 6-9 are implementation and evaluation

What is a Theory? Set of concepts, definitions, and propositions Systematic view of events or situations Allows explanation of events or situations

Applying Theories to Health Promotion Different theories work in different situations Combinations of theories are often most effective

A Good Fit Theory Is logical Is consistent with observations Is similar to those used successfully in similar situations

Two Main Options Change people Change the environment The most powerful approaches do both

3 Key Concepts at the Individual & Intrapersonal Level 1. Behavior is mediated by cognitions; that is, what people know and think affects how they act. 2. Knowledge is necessary for, but not sufficient to produce, most behavior changes. 3. Perceptions, motivations, skills, and the social environment are key influences on behavior.

Individual Level

Interpersonal Level

Community Level

Group Work Chose a theoretical model or constructs that seem to be the best fir for your selected community issue and the strategy you have selected to address the situation. Complete the table on the following slide.

Key ConstructsCurrent Situation Ideal SituationSteps you will take to move from current to ideal