Reach, Time Spent & Attitudes National English Adults 25-54 May 2010.

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Presentation transcript:

Reach, Time Spent & Attitudes National English Adults May 2010

Reached Yesterday % English Adults Source: BBM Analytics RTS Spring 2010

Average Per Capita Weekly Time Spent Hours - English Adults Source: BBM Analytics RTS Spring 2010

Most Influential Advertising % English Adults Q: Which ONE media source carries advertising that you believe to be the most influential? Source: BBM Analytics May 2010

Most Authoritative Advertising % English Adults Q: Which ONE media source carries advertising that you believe to be the most authoritative? Source: BBM Analytics May 2010

Most Powerful Advertising % English Adults Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: BBM Analytics May 2010

Most Effective Advertising % English Adults Q: Which ONE media source carries advertising that you believe to be the most effective? Source: BBM Analytics May 2010

Most Persuasive Advertising % English Adults Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: BBM Analytics May 2010

Most Engaging Advertising % English Adults Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: BBM Analytics May 2010

Most Relevant Advertising % English Adults Q: Which ONE media source carries advertising that you believe to be the most relevant? Source: BBM Analytics May 2010

Main Source for News % English Adults Q: Which ONE of the following media is your primary source for News? Source: BBM Analytics May 2010

Main Source for Local Weather, Traffic or Sports % English Adults Q: Which ONE of the following media is your primary source for Local Weather, Traffic or Sports? Source: BBM Analytics May 2010