1© Copyright 2011 EMC Corporation. All rights reserved. EMC and Microsoft Alliance Overview Accelerating to the Cloud and Aligning Big Data Strategies Name Title Date

2© Copyright 2011 EMC Corporation. All rights reserved. Microsoft Environments Are Increasing In Complexity Physical Infrastructures Are Too Static To Address This Complexity Different Microsoft applications Choices of on-premise or hosted services Multiple software versions Challenges Increasing Workloads Apps, Users and Data Management Complexity Increasing Cost and IT Inefficiency Increasing App Availability and Recovery

3© Copyright 2011 EMC Corporation. All rights reserved. Three Phase Journey To The Private Cloud IT PRODUCTION Lower Cost BUSINESS PRODUCTION Improve Quality of Service IT AS A SERVICE Improve Agility Phase 1 IT-Owned Applications Phase 2 Mission-Critical Applications Phase 3 Run IT as a Business % Virtualized Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation

4© Copyright 2011 EMC Corporation. All rights reserved. Virtual Infrastructure Effect For Microsoft BETTER QUALITY OF SERVICE EFFICIENCY LOWER COST

5© Copyright 2011 EMC Corporation. All rights reserved. EMC and Microsoft Tiered/ Unified Storage Backup, Recovery, Archiving Business Continuity Content Management Security Virtual Infrastructure Microsoft EMC DesktopServer Enterprise Platform LOB Applications Most compelling infrastructure solutions to store, protect, and virtualize Microsoft information EMC and Microsoft Helping you accelerate to the Private Cloud Services Most compelling platform to create, share, and use information

6© Copyright 2011 EMC Corporation. All rights reserved. EMC and Microsoft: A Unique Alliance EMC/MS shared view of importance of information 16+ year, continually expanding partnership Broad and deep partnership across products and services Joint sharing of intellectual property EMC participates in Microsoft Technology Adopter Programs (TAPs) and Rapid Deployment Programs (RDP) Significant internal deployments of each other’s technology Thousands of joint customers CEO-sponsored worldwide go-to-market alliance Quarterly executive reviews 16+ Microsoft Gold/Silver Competencies 21x Time Partner of Year 2,700+ consultants worldwide Cooperative Support Agreement Equipment in Redmond labs Leading Microsoft consultancies

7© Copyright 2011 EMC Corporation. All rights reserved. Award Winning Leadership and Certification 21 time Partner of the Year Recognized by Microsoft Demonstrated a superior level of expertise Focused on delivering significant customer value The Value of Microsoft Gold Certification Leadership Expertise to optimize the use of Microsoft tools and solutions. Improved customer satisfaction with superior Microsoft support Enhanced efficiency Accelerated and predictable project deployments

8© Copyright 2011 EMC Corporation. All rights reserved. Why EMC Consulting For Microsoft? Experience Proven deployment experience that speeds implementation and minimizes risk Hundreds of SharePoint engagements Over one million Exchange users migrated Hundreds of thousands of desktop deployments Hundreds of innovative user experience and enterprise search designs Tested and documented Proven Solutions and best practices to reduce TCO Talent Thought leaders with elite certifications provide in-depth expertise and insight Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards Partner Relationships Comprehensive alliances leverage the leadership and innovation of complimentary organizations Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV Microsoft Gold Certified Partner with 16 Competencies 21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award Participant in Microsoft Technology Adopter Programs (TAPS)

9© Copyright 2011 EMC Corporation. All rights reserved. EMC Microsoft Global Solutions Focusing On Best Practices For Journey To The Cloud Virtualization Tiered/ Unified Storage Backup and Recovery Business Continuity Management Security Content Management / Archiving Private Cloud solutions and support for VMware and Windows Server Hyper-V Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP) End to end process automation/integration with native Microsoft tools Consistent, simplified data protection across Microsoft applications Integration with Microsoft System Center and support for PowerShell RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva

10© Copyright 2011 EMC Corporation. All rights reserved. EMC/Microsoft Alignment Areas Joint Alliance Management Activities Engineering roadmap alliance Engineering roadmap alliance Product qualification Product qualification Customer services Customer services Solution development Solution development Professional services Professional services Customer engagement Customer engagement

11© Copyright 2011 EMC Corporation. All rights reserved. EMC Today and Future Focus Areas with Microsoft 1.Microsoft Hyper-V and Management -Deepen EMC storage integration with Microsoft System Center -Develop Microsoft “Fast Track” validated reference architectures 2.Exchange Server -EMC Proven solutions for Exchange 2010 (VMAX, VNX, Virtualization) -Exchange 15 planning and readiness (expected release 2H2012) 3.Enterprise SQL Server -Enterprise scalable SQL Server with EMC Flash and storage tiering -Develop Microsoft “Fast Track” validated DW reference architectures 4. Advanced Collaboration with SharePoint -EMC Proven Solutions (scalability, backup and recovery)

12© Copyright 2011 EMC Corporation. All rights reserved. Overview – Engineering and Technology integration efforts EMC Engineering alignment in Redmond Dedicated EMC resources working directly with Microsoft product groups Outputs: whitepapers, best practices, value-added alignment with current Microsoft products EMC Product Groups EMC Product management resources Outputs: EMC product roadmap alignment and readiness with new Microsoft products EMC Proven Solutions EMC Proven Solutions team (Microsoft solutions lead, lab resources, marketing) Outputs: Tested business scenarios, pre-sales implementation guidance/tools, training/readiness Strategic Technical Integration Senior EMC and Microsoft technology experts Outputs: strategic platform alignment with view towards next 18months

13© Copyright 2011 EMC Corporation. All rights reserved. EMC Support for Microsoft Virtualization Technology Integration and Extensions for: –Storage Management and Optimization –Backup and Recovery –Business Continuity Proven Solutions Application Integration –SQL, SharePoint, Exchange, VDI EMC Consulting Services Expertise –Gold Certified Partner for Microsoft Virtualization –Breadth of Service Offerings

14© Copyright 2011 EMC Corporation. All rights reserved. Maximize Existing Management Processes Integrated And Automated Management Integration with Microsoft System Center Maximize ease of use for existing Microsoft environments Utilize existing tools and knowledge Manage physical and virtual infrastructure from single console –Planning –Deployment –Optimization

15© Copyright 2011 EMC Corporation. All rights reserved. EMC Integration with Microsoft System Center and Hyper-V Microsoft System Center SCOM Storage Visualization –EMC Management Packs for VNX, VMAX –Storage Visualization through System Center –Health Reporting on SAN objects EMC PRO Pack for VMM –Detect when space is low on volume –Present administrator with option to migrate VMs to larger volume System Center Orchestrator –Ability to provide workflow between System Center components –Examples: New storage volumes, add host to volumes –Customize Integration Packs Microsoft Windows Server 2008 R2 Hyper-V Storage Management and Optimization –PowerPath Virtual Edition –EMC Storage Integrator –Powershell Toolkit Storage Provisioning Backup and Recovery –Hyper-V Parent & Child Protection –Application Protection Business Continuity –Local & Remote Replication –Support for Clusters & CSVs –Storage Federation Proven Solutions Application Integration –SQL, SharePoint, Exchange, VDI

16© Copyright 2011 EMC Corporation. All rights reserved. Automating EMC Storage Functions EMC has created PowerShell commands to automate storage functions such as.. Create new storage volumes Create and assign LUNs Provide server access to LUNs Create snapshots Remove volumes, LUNs, snaps Enabling simplified management: Rapid deployment of large scale storage and virtual machines Automation of snapshots for VM deployment Ability for end users to request new VM images while automating storage resources Leveraging The Microsoft Tools You Know…

17© Copyright 2011 EMC Corporation. All rights reserved. Leverage existing management tools Ex. EMC Integration with Microsoft System Center – Virtual Machine Manager (VMM)

18© Copyright 2011 EMC Corporation. All rights reserved. Solution Components: Fibre Channel (FC) SAN connectivity between the hosts and the EMC storage for optimal performance. Gigabit Ethernet (GbE) and virtual local area network (VLAN) connections for maximum performance and to eliminate network bottlenecks. All virtual machine files are stored on the EMC Unified storage array. Storage allocation for desktops is based on a 1+1 RAID 1 building block supporting up to 100 virtual desktops per building block. Target of large customer environments with maximum shared storage capacities of 120 disks and 64TB. Virtual Desktops (VDI) on EMC Unified Storage Microsoft, Citrix, EMC EMC Documented Solutions for 100 to 1000 Virtual Desktops using Citrix XenDesktop & Microsoft Hyper-V

19© Copyright 2011 EMC Corporation. All rights reserved. Ready for Mission Critical SQL Server Tiered Storage –With EMC FAST Cache applications run twice as fast, with 80% less tuning –Reduced costs: 38% in acquisition & 45% in power/cooling –Increased CPU utilization: from 60% to 70% (case 1) and from 73% to 95% (case 2) High Availability –Failover clustering with VMAX SRDF/CE can drive local site RTO in seconds, and remote site RTO as low as 1 min 37 sec Next generation backup/recovery solutions –85% reduction in back up storage utilization and drastically reduced backup times (4 days to 10 hours!) Proven scalability and Performance –Documentum on SQL Server 2008 set ECM performance benchmarks Advanced Data Warehouse and Business Intelligence Skills –Innovative Services like BI for Infrastructure

20© Copyright 2011 EMC Corporation. All rights reserved. SQL Server 2008 R2 Data Warehousing – Fast Track and Parallel Data Warehouse EMC is a Fast Track and PDW partner Deep EMC investments in Microsoft labs and MTC roll-out EMC Consulting services engagement with Dell and Bull Bundles to compete with Exadata Pre-configured HW configurations including Dell, potentially Cisco Multiple workload support (DW and OLTP) SQL Alignment – 4 Pillars Business Intelligence: EMC Services Accelerator approach Data Warehousing: EMC Services and pre-tested storage Oracle migrations: EMC Consulting, Safe Passage program Mission-Critical SQL Server EMC Fully Automated Storage Tiering (FAST) integration SQL Server 12 (Denali) Launch Partner

21© Copyright 2011 EMC Corporation. All rights reserved. Mission-critical Performance: Microsoft SQL Server and EMC Flash Drives and EMC storage tiering Flash storage test results: Response times up to 10x that of traditional storage Delivers up to 30x more IOs than standard disks Reduces energy requirements by up to 38% No moving parts for high reliability Storage tiering test results: 2-8x application performance improvement Up to 80% lower storage costs and less energy

22© Copyright 2011 EMC Corporation. All rights reserved. Exchange Server 2010 Exchange 2010 Tested Solutions Program New MS program providing implementation guidance for E2010 Focus on testing physical and virtual Exchange configurations EMC engaged with Cisco and Dell – Hyper-V based scenarios Synchronous API integration Exchange provided API to enable 3 rd party replication with E2010 EMC first partner to develop solutions around API Exchange Solution Reviewed Program (ESRP) v3.0 Next version of MS program to test E2010 scenarios with storage EMC has led storage vendors in ESRP entries in prior versions Continuing conversations TCO analysis - EMC Storage Calculator SourceOne archiving positioning Monthly engineering calls

23© Copyright 2011 EMC Corporation. All rights reserved. Optimizing Microsoft Exchange Exchange Recovery Complex and time consuming Exchange Management Multiples tools, dependant on IT for storage Balancing costs with meeting SLAs Reduce cost and deliver on service levels Point in time recovery −No need to go back hours and then roll forward Autonomy −Recovery without engaging storage admin Simple drag and drop −Recovery of a message, mailbox, server, or site Single Tool −For replicas and recovery for all MS apps Simple storage provisioning −Provision your own storage quickly Exchange virtualization −Minimize HW costs, simplify management, and deliver higher service levels Consulting Services −To help you transition to a virtualized Exchange environment Your challenges… EMC Delivers…

24 © Copyright 2009 EMC Corporation. All rights reserved. EMC Consulting Services Strategize Advise Architect Implement Upgrade Manage Support End-to-End Capabilities for Microsoft SharePoint Virtual Infrastructure Tiered/ Unified Storage Backup, Recovery, Archive Business Continuity Content Management Information Governance Security EMC helps you successfully plan, design, deploy, upgrade and manage SharePoint EMC Information Infrastructure

25© Copyright 2011 EMC Corporation. All rights reserved. “EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership,” Brian Garrett Vice President ESG Lab, Enterprise Strategy Group 2x 91% Reduction in storage rack space 92% Savings in energy requirements 69% Reduction in overall TCO over 5 year period Increase in storage utilization Microsoft adCenter The Impact Of Consolidation And EMC Infrastructure

26© Copyright 2011 EMC Corporation. All rights reserved. 21x Time Partner of Year 16+ Gold and Silver Microsoft Competencies 2,700+ consultants worldwide Cooperative Support Agreement Joint Use of Technology CEO Sponsored GTM Agreement Equipment in Numerous Redmond labs

27© Copyright 2011 EMC Corporation. All rights reserved. Top 5 Reasons Why EMC for Microsoft 1)EMC and Microsoft have been engaged as strategic partners for over 16 years 2)EMC has over 300 published technical solutions and another 100 data sheets on Microsoft technologies 3)EMC is one of Microsoft’s Top Strategic Alliances 4)EMC has Hundreds of Microsoft Certified Professionals (MCPs) 5)Microsoft is one of EMC’s Top 5 customers with over 400 Unified Storage and 40 Symmetrix installed worldwide

28© Copyright 2011 EMC Corporation. All rights reserved. Getting Started with EMC Transformation Strategize Advise Architect Implement Manage Support Cloud Tiered / Unified Storage Virtual Infrastructure Management Backup, Recovery, Archive Business Continuity Trust Governance Security

29© Copyright 2011 EMC Corporation. All rights reserved. THANK YOU

30© Copyright 2010 EMC Corporation. All rights reserved. EMC Consulting consistently earns recognition from clients and industry peers. Ranked #1 in the US by Microsoft in number of technology deployments for 2009 Recognized for over twenty regional and global partner of the year awards, including: –2009 Global Partner of the Year Winner for Notes to SharePoint Transitions –2006 and 2008 Global Partner of the Year Winner for Business Process Integration –2005 and 2006 Global Partner of the Year Winner for Information Worker / Collaboration Solutions –2009 Global Digital Agency of the Year Finalist –2009 Notes Transition Partner of the Year –2009 Global Partner of the Year Finalist for Custom Development –2009 FAST forward Enterprise Search Innovation Award Selected for participation in TAPs/RDPs for: –MOSS 2007, SharePoint 2010, Office 2007 & 2010, Exchange 2007 & 2010, Window 7, Forefront, SQL Server 2008, OCS, Surface, ASP.NET, Silverlight, Azure, FAST.

31© Copyright 2011 EMC Corporation. All rights reserved. Virtualizing Exchange SherWeb Situation Software-as-a-Service (SaaS) Leader 70,000+ Exchange Mailboxes Needed to provide increased service levels to customers Support Microsoft Exchange 2010 mailbox capacities up to 25 gigabytes Maintain superior levels of performance and availability Cost pressure Solution EMC CLARiiON CX4 Networked Storage EMC CLARiiON Virtual Provisioning EMC Navisphere EMC PowerPath Business Benefits EMC Virtual Provisioning Helped Increase Competitive Advantage in Exchange Hosting Market 94% Less Storage Infrastructure Increased Storage Utilization by 20% Deploy New Virtual Servers In Hours vs. Weeks 50% Savings In Power And Cooling KPIs Consolidation server virtualization Power and cooling Time in hrs/secs

32© Copyright 2011 EMC Corporation. All rights reserved. Consolidate and Virtualize Applications Isle Of Man Government Situation Embarked on IT transformation to deliver efficient, customer led delivery of public services Needed to improve service levels and performance in a cost efficient manner Solution Consolidate all critical applications in a single shared virtual cloud environment EMC VPLEX Metro EMC Celerra Flash Drives EMC Celerra NS-120 and Celerra NS-480 EMC Centera File Archiver Business Benefits Increased performance by eight times Improved storage utilization Data recovery for key applications – 60 seconds or less 15% decrease in operating costs Synchronized realtime data relocation for virtual machines environments SAN capacity has tripled KPIs Performance 8x Consolidation Save money Availability

33© Copyright 2011 EMC Corporation. All rights reserved. Consolidating SQL Server Microsoft adCenter Situation Needed to create a massively scalable foundation for Microsoft adCenter Business Intelligence (BI) platform Massive data growth due to Yahoo! integration Users require performance Business and IT need to lower costs Solution Consolidated BI platform/application and IT infrastructure that provides capacity on demand EMC VMAX Virtual Provisioning EMC Consulting Services Business Benefits 92% savings in energy requirements 91% reduction in storage rack space 69% reduction in total cost of storage over 5 years Increased storage utilization to 70% KPIs Consolidation Save moneySimplified Business Intelligence