THE MILLENNIAL GENERATION Dr. Randy Lumpp (Based on the book Millennials Rising by Neil Howe & William Strauss) Frequently, presenters must deliver material of a technical nature to an audience unfamiliar with the topic or vocabulary. The material may be complex or heavy with detail. To present technical material effectively, use the following guidelines from Dale Carnegie Training®.   Consider the amount of time available and prepare to organize your material. Narrow your topic. Divide your presentation into clear segments. Follow a logical progression. Maintain your focus throughout. Close the presentation with a summary, repetition of the key steps, or a logical conclusion. Keep your audience in mind at all times. For example, be sure data is clear and information is relevant. Keep the level of detail and vocabulary appropriate for the audience. Use visuals to support key points or steps. Keep alert to the needs of your listeners, and you will have a more receptive audience. Millennials

What’s a “generation”? A social cohort shaped by common experience and common persona Born over a period roughly the same as the passage from youth to adulthood (c. 20 years) Shares perceived membership, common beliefs and behaviors, common location in history In your opening, establish the relevancy of the topic to the audience. Give a brief preview of the presentation and establish value for the listeners. Take into account your audience’s interest and expertise in the topic when choosing your vocabulary, examples, and illustrations. Focus on the importance of the topic to your audience, and you will have more attentive listeners. Millennials

WHAT ARE RECENT GENERATIONS? LOST 1883-1900 G.I 1901-1924 SILENT 1925-1942 BOOM 1943-1960 X 1961-1981 MILLENNIAL 1982-2002 If you have several points, steps, or key ideas use multiple slides. Determine if your audience is to understand a new idea, learn a process, or receive greater depth to a familiar concept. Back up each point with adequate explanation. As appropriate, supplement your presentation with technical support data in hard copy or on disc, e-mail, or the Internet. Develop each point adequately to communicate with your audience. Millennials

WHAT DEFINES A NEW GENERATION? Solves a problem facing the prior youth generation Corrects for behavioral excesses it perceives in the current midlife generation Fills the social role being vacated by the departing elder generation Determine the best close for your audience and your presentation. Close with a summary; offer options; recommend a strategy; suggest a plan; set a goal. Keep your focus throughout your presentation, and you will more likely achieve your purpose. Millennials

WHAT’S THE “LIFE-CYCLE” OF A GENERATION? Public discovers the new youth (15-20 years after first birth year) Full possession of youth culture (20-25 years) Gets maximum public attention (25-30 years) Ebbing of public interest (30-35 years) Millennials

WHO ARE THE MILLENNIALS? High school grads of 2000 Older parents Smaller families 40% firstborns More educated parents Slowly stabilizing family patterns More diverse culturally/immigrant parents Millennials

Millennials’ Experience: Greater Numbers

More Money Millennials

Greater Diversity Millennials

Greater Safety Which Security Measures Do You Favor? Metal detectors in schools: 86% Regulating violent video games & TV shows: 69% Restricting violence in movies & on CDs: 59% --survey of adults and teens, in USA Weekend (July 4, 1999) Millennials

Changing families Millennials

Health expectations Death Rate per 10,000 U.S. Births: 1946 1996 1946 1996 For Mothers: 16 1 For infants: 338 72 --U.S. National Center for Health Statistics (1999) Millennials

No place to hide Millennials

Stress on health/well-being Millennials

Attention to health issues Child Immunization Rate (full series) 1992: 55% 1996: 75% -- Donna Shalala, Secretary of Health and Human Services (April 10, 1999) Millennials

More educated parents Percent of College Freshman Having… 1973 1998 1973 1998 Mother with college Degree or higher 20% 41% Father with college Degree or higher 32% 44% --The American Freshman, UCLA (1997-98) Millennials

Not like the Boomers Millennials

Millennials

Managing the Bills Which “Bill” might you pick as godfather for your child? Bill Cosby 76% Bill Murray 11% Bill Gates 10% Bill Clinton 1% --”Mom and Pop Culture Survey,” Child (April 1999) Millennials

Generations compared Millennials

Generational Events Millennials

Tracking the Boomers Millennials

Famous Generational Figures Generation Birth Years Famous Man Famous Woman Lost 1883-1900 Harry Truman Mae West G.I. 1901-1924 Ronald Reagan Ann Landers Silent 1925-1942 M.L. King S. Day O’Connor Boom 1943-1960 George Bush Hillary Clinton X 1961-1981 Michael Jordan Courtney Love Millennial 1982-2002 Zac Hanson Tara Lipinski Millennials

Different Environments Millennials

Different approaches Millennials

Who’s in charge here? Millennials

The changing youth agenda Millennials

Find out more Howe, Neil and William Strauss. Millennials Rising: The Next Great Generation. New York: Vintage Books, 2000 Millennialsrising.com Other resources @amazon.com Millennials