November 9 th

1. One of the advantages of a “Free Flow” layout is a.increased impulse purchasing b.Waste of floor space c.Loitering encouraged d.Possible confusion

2. The overall feeling or mood projected by a store through its aesthetic appeal to human senses a.is unimportant to most retailers b.should be as generic as possible in order to attract the largest number of customers c.is known as Ambience d.usually only works well for franchises

3. Which of the following is true? a.about 90% of consumers turn left when they enter a store b.dump displays (organized chaos) usually indicate high quality merchandize c.consumers seek variety, you should constantly change the placement of staples d.if a limit is posted, most consumers will buy up to the limit

1. According to Robert Kahn (consultant to Sam Walton) a.Sales per square foot = f (number of customers) X (volume of merchandize exposed to) b.Aisles are valuable retail space, the width should be minimized to maximize selling space c.Restrooms should be very clean, you never want to give the consumer a reason to head home d.You want to keep the consumers moving so you should avoid having places to sit down

5. Which holiday do we celebrate this weekend? a.Arbor Day b.Chinese New Year c.Halloween d.Veterans’ Day