ICE Conference 09 - Living Lab Services 24th of June 2009 1 InnoJam Innovation from the crowds Miquel Sonsona UPC.

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Presentation transcript:

ICE Conference 09 - Living Lab Services 24th of June InnoJam Innovation from the crowds Miquel Sonsona UPC

ICE Conference 09 - Living Lab Services 24th of June Outline  What is a Jam?  Background at IBM  Concepts behind InnoJam  Contribution  InnoJam outcome  Possible scenarios  Conclusions

ICE Conference 09 - Living Lab Services 24th of June What is a Jam Massive online discussion Develop actions out of multiplicity of perspectives and expertise Bring together thousands of individuals from anywhere in the world Experts and moderators guide participants to build on each other's ideas Text-analysis tools capture and play back key themes

ICE Conference 09 - Living Lab Services 24th of June Background at IBM Public discussion >> private research Since 2001 yearly internal Jams 2003 – ValuesJam – Defining and stating the corporate values of IBM 2005 – HabitatJam – Stakeholders to discuss on urban sustainability 2006 – InnovationJam – 150k+ participants

ICE Conference 09 - Living Lab Services 24th of June Concepts behind InnoJam Discussion-based platform Topics Discussions Proposals Comments Individuals

ICE Conference 09 - Living Lab Services 24th of June Contribution - overview Discussion platform based on opensource forum software Vanilla Activity visualizations Social network Discussion recommendation

ICE Conference 09 - Living Lab Services 24th of June Contribution – discussion platform Discussion platform based on opensource forum software Vanilla Stable and flexible Customization of functionalities and style Role-based permissions Participants contribute by – Creating discussions – Creating proposals – Adding comments – Rating other contributions

ICE Conference 09 - Living Lab Services 24th of June Contribution – activity visualization Activity representation Participation per topics Concepts Maps mashup

ICE Conference 09 - Living Lab Services 24th of June Contribution – social network Explicit connections between community members Level of acquaintanceship Input for recommendation

ICE Conference 09 - Living Lab Services 24th of June Contribution – recommendation engine Recommend discussions to users – Possibly users to users Matching user profiles with discussion profiles

ICE Conference 09 - Living Lab Services 24th of June InnoJam outcome Community-driven approach Set of ideas and proposals Participants ratings Quality and relevance emergence

ICE Conference 09 - Living Lab Services 24th of June Possible scenarios In-house global brainstorming Open global brainstorming Customer-company open fora Living Labs...

ICE Conference 09 - Living Lab Services 24th of June Conclusions Tapping community knowledge – Allow easy participation – Provide contextual information to participants – Recommending discussions to participants Suitable for multiple scenarios