Stevebraysduis.wordpress.com Digital Engagement Internet Marketing That Captures Customers and Builds Intense Brand Loyalty.

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Presentation transcript:

stevebraysduis.wordpress.com Digital Engagement Internet Marketing That Captures Customers and Builds Intense Brand Loyalty.

stevebraysduis.wordpress.com Fundamentals of Success The amount of change in marketing in the past three to five years is equal to the change in the last 30 years.

Stevebraysduis.wordpress.com Fundamentals for Success in Digital Engagement Internet marketing is a hot topic WEB 2.0 social networks, wikis, virtual worlds, text message advertising, youtube Digital engagement is all about managing the participatory power of millions of internet users to profit your business.

Stevebraysduis.wordpress.com Digital Engagement Engaging your customer within online world Letting your business customers design your net product and fund it’s ad campaign Becoming a household name through the power of online video, music and text

Stevebraysduis.wordpress.com Digital Engagement Projecting 2011 Internet advertising to be 28 billion based on 1st Q 2011

Stevebraysduis.wordpress.com Best Practice: Start with basics Brand building Lead Generation On line sales (ecommerce) Customer Support Market Research Word of mouth, word of web, buzz marketing Content services Web Publishing

Stevebraysduis.wordpress.com Best Practices Establish a clear objective ROI model Learn by some of the recent failures –Anheuser-Bush entertainment site –WalMart blog –MacDonald's facebook recruiting page

Stevebraysduis.wordpress.com Digital Engagement On line Brand Building Web site is the most important tool for on line branding

Stevebraysduis.wordpress.com Digital Engagement Top consumer packaged goods sites

Stevebraysduis.wordpress.com Digital Engagement Pampers.com Facebook.com –Myspace.com Fulltiltpoker.com –FBI.gov ATT.com

Stevebraysduis.wordpress.com Digital Engagement Lead generation On Line Sales (ecommerce) –Schwab.com –Orbitz.com –Staples.com Customer Support

Stevebraysduis.wordpress.com Digital Engagement Market Research Word of Mouth, Word of Web, Buzz marketing Content Services and Web Publishing

Stevebraysduis.wordpress.com Digital Engagement Percentage of Internet Users Who Buy Books Online –1. South Korea 58% –2. Germany 55% –3. Austria 54% –4. Vietnam 54% –5. Brazil 51% –6. Egypt 49% –7. China 48% –8. India 46% –9. Taiwan 45% –10. UK 45% –USA 38%

Stevebraysduis.wordpress.com Digital Engagement Content is king- winners and losers Ad-Supported Content Services and Content Publishing Two success stories –ESPN.com –CNN.com

Stevebraysduis.wordpress.com Digital Engagement Case Study- Kidzter.com