The Coming of Age of Enterprise IT and Cloud Computing Richard Sarwal, SVP Product Development Hasan Rizvi, SVP Product Development

Richard Sarwal SVP Product Development

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle. 3© 2010 Oracle Corporation

I’ve looked at clouds from both sides now From up and down, and still somehow It’s cloud illusions I recall I really don’t know clouds at all.

Cloud Computing is Top of Mind Source: Gartner. Leading in Times of Transition. The 2010 CIO Agenda

What Makes Cloud Computing Possible? Zero-Cost Computing Ubiquitous Shared Storage High-Bandwidth Networking Virtualization

Cloud = Virtualization Cloud = Consolidation Isolation Elasticity

Isolation, Consolidation and Elasticity Multi-tenant Server and Chip Clusters and GridsVirtual Machine Monitoring Access Control Encryption & Masking User/Role Management Data and Database Network

Hybrid Federation Interoperability Cloud Bursting Silo’d Physical Static Heterogeneous Evolution of Public and Private Cloud Private Cloud Evolution Public Cloud Evolution PaaS SaaS IaaS Virtual Private Cloud App1App2App3 Grid Virtual Shared Dynamic Standardized App1App2 Private IaaS Private PaaS App3App1App2 Private IaaS Private PaaS App3 Private Cloud Elastic Self-Service Chargeback App1App2 Private IaaS Private PaaS App3 IaaSPaaS SaaS IT Outsourcing/ Offshoring

Evolving Enterprise IT for Cloud TraditionalEvolved Evolving InfrastructurePhysicalVirtualElastic OptimizedVirtualizationDev/TestProduction Application- Centric End-to-EndSystems Management Server- Centric Application Design MonolithicService Oriented Advanced SOA Application Deployment Static, Brute Force Software Appliances Software Assemblies IT Resource Accounting MeasuredMeteredMonetized

© 2009 Oracle11 Oracle Cloud Computing Strategy Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice IaaS PaaS SaaS INTERNETINTERNET Offer Technology to build private clouds or run in public clouds IaaS PaaS IaaS PaaS Offer Applications deployed in private shared services environment or via public SaaS SaaS

Oracle in the Cloud Hosted Hyperion Hosted APEX Oracle and Public CloudsOracle On Demand Oracle Cloud Platform for PaaS/SaaS Cloud Office

The Cloud in Oracle Oracle University Cloud Oracle Developer PaaS Oracle Private IaaS

IaaS PaaS Infrastructure and Platform App More to build Less to build More freedom More work More secure More manageable More agile More efficient IaaSPaaS Virtualization OS Management Virtualization OS Database Middleware Management © 2009 Oracle Corporation App

Evolving From Physical to Virtual Silos to Grid

Cloud IT: Shared Service, Shared Infrastructure © 2010 Oracle Corporation16

Unlimited Scale: Clusters and VMs © 2010 Oracle Corporation17

Self Service in Enterprise IT © 2010 Oracle Corporation18 Svc Proc

Self Service in Enterprise IT © 2010 Oracle Corporation19 Alerts Resource Pool Workflow Quota Chargeback Scheduling

Games, music Web-conferencing Online Apps Google Apps, Amazon APIs for CRM, Retail Tools to develop new apps Infrastructure for apps Storage, collocation General purpose computing Per Application User Per Transaction # Calls, # Minutes Per Hour Per GB Transfer In/Out Per Message Per Named Host Per GB Per Server, Per CPU Metering and Chargeback Application Layer (SaaS) Platform Layer (PaaS) Infrastructure Layer (IaaS)

Cloud = Consolidation Isolation Elasticity Private

Application Deployment and Design in the Cloud Hasan Rizvi SVP Product Development

Challenges in Enterprise App Deployment © 2010 Oracle Corporation23 Heterogeneous environments Complex, multi-tier apps Time-consuming deployment Inefficient scaling Low Utilization 13% 10% 15% 7% 12% 8% 19%6%21%

Consolidation Addresses Some Challenges © 2010 Oracle Corporation24 Streamlining of operations Simplification that improves flexibility OS App Svr OS App Svr OS App Svr OS App Svr OS App Svr OS App Svr App

Virtualization Takes Us Further © 2010 Oracle Corporation25 OS App Svr OS App Svr OS App Svr Virtualization OS App Svr OS App Svr Higher utilization App OS App Svr OS App Svr App OS App Svr OS App Svr App Faster adjustment of allocation

Platform as a Service Platform as a Service is the Next Stage © 2010 Oracle Corporation26 Linux, Solaris Application Grid VM Greater efficiency through greater automation Higher performance and reliability from grid architecture App

Oracle Has Delivered the Foundation for PaaS © 2010 Oracle Corporation27 App Owner App User App Self Service Elastic Capacity Metering Oracle Enterprise Linux, Oracle Solaris Oracle VM WebLogic Server Tuxedo Coherence JRockit and HotSpot Enterprise Manager Platform as a Service Linux, Solaris Application Grid VM

Two Important Challenges Persist © 2010 Oracle Corporation28 Heterogeneous environments Inefficient scaling Low Utilization 13% 10% 15% 7% 12% 8% 19%6%21% Time-consuming deployment Complex, multi-tier apps

Part 1: Virtualization for Production Java Apps © 2010 Oracle Corporation29 Virtualization Multiply utilization OS App Svr App App Svr App App Svr App Accelerate performance App Svr App App Svr App App Svr App WebLogic Suite Virtualization Option Make apps easier and faster to deploy Announcing: WebLogic Suite Virtualization Option Improve security

Appliance The Real Power: Building Blocks © 2010 Oracle Corporation30 Virtualization Make apps easier and faster to deploy App Svr App Application components as reusable “appliances”

Part 2: Complex, Multi-Tier Apps © 2010 Oracle Corporation31 Virtualization Make apps easier and faster to deploy Announcing: Oracle Virtual Assembly Builder App Svr App App Svr App App Svr App Oracle Virtual Assembly Builder Web App DB Assembly Metadata

The New World of PaaS © 2010 Oracle Corporation32 App Owner App User Faster, More Reliable Self Service Higher Performance, Lower Cost Richer, More Complex, Multi-Tier Apps Assembly Metadata Oracle Enterprise Linux, Oracle Solaris Oracle VM WebLogic Server Tuxedo Coherence JRockit and HotSpot Enterprise Manager Oracle Foundation for PaaS

Look Beyond the Infrastructure -Joni Mitchell * Never said this *

Oracle at Cloud Computing Expo © 2010 Oracle Corporation34 Don’t miss these Oracle technical sessions: Monday April 19 2:40 pm Monetizing the Cloud – a Case Study 2:40 pm Essential IaaS Security 2:40 pm Virtualized Infrastructure – The Server is Not Enough 4:40 pm DaaS Cloud – Lining Your Cloud With Data Tuesday April 20 8:20 am General Session: PaaS is the Remedy for the VM Hangover 9:10 am Directions in Physical Infrastructure for the Cloud 2:35 pm Using Software Appliances to Enable Customized PaaS Wednesday April 21 9:10 am The Heavy Lifting in Cloud Management 9:10 am Power Panel: Who’s Doing What (and Where) in Cloud Computing?

© 2010 Oracle Corporation