The Gerlach & Ely Model (1980)

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Presentation transcript:

The Gerlach & Ely Model (1980) A Critique by Ooksang Cho September 27, 2007 EDCI 513

Outline Conceptual/Theoretical Base Operational Aspect ADDIE Component Edmonds Component Exemplar Practice Personal Perspectives

Special Media Institutes Consortium Conceptual Base Design Develop Evaluate Need Assessment Identify Objectives Test Prototype Setting Analysis Method Selection Formative Evaluation Organize Management Construct A Prototype Implement Special Media Institutes Consortium (Syracuse, Southern California, Oregon State System and Michigan State)

Theoretical Base Communication Theory Learning Theory Cognitive Psychomotor Affective

Operational Aspect 4 1 5 3 9 6 7 2 10 8

Exemplar Learning & Teaching Specify contents and objectives 1 Specify entering point of learners 2 Five activities 3 Example> Math Class at university level Subject: Integral Calculus Evaluation 4

ADDIE Components Analysis Design Development Implementation Evaluation

Edmonds Components Orientation Knowledge Structure Expertise Level Context Level

Comparison and Contrast IPDM System Oriented Model Gerlach & Ely Classroom Oriented Model ADDIE Product Oriented Model

Personal Perspectives (Advantages & Disadvantages) Uniformity Systematic Structure Plan of teaching Novice Teacher Adaptability

References Edmonds, G., Branch, R., Mukherjee, P. (1994). A conceptual framework for comparing instructional design models. Educational Technology Research and Development, 42(4), 55-72. Fauser, M., Henry, K., & Norman, D. K. ( 2006) Comparison of alternative instructional design models. University of Central Florida. Gerlach, V.S., & Ely, D.P. (1980). Teaching & Media: A systematic Approach (2nd ed.). Englewood Cliffs, NJ: Prentice-Hall Incorporated. Reiser, R.A., & Dempsey, J.V. (Eds.). (2007). Trends and issues in instructional design and technology (2nd ed.). Upper Saddle River, NJ: Pearson. Tyler, L (2006, September 23) Educational theories and instructional design models. Their place in simulation. Retrieved from http://www.siaa.asn.au/get/2396672209.pdf.