Summary of Reading Assignments: Web Assessment Models Dr. Deepak Khazanchi

Web Assessment Models: Selz and Schubert Transaction Phases in Electronic Markets –Information Phase: Customers collect information on potential products or services Covers initial satisfaction of a customer’s need for information –Agreement Phase: Negotiations between suppliers and customers take place A firm link is established between supplier and buyer –Settlement Phase: Physical/virtual delivery of products or services After sales interactions like guarantee claims or help desk services are also included here –Communication Phase: Interaction with consumers Feedback, personalized pages, e-communities, etc.

Web Site Assessment Model: A Customer’s Perspective (Ho) Value-Based Evaluation Framework –Categories of Web-based Business Purposes: Promotion of product and services Provision of data and information Processing of Business transactions –Types of Value Creation: Timely Custom Logistic Sensational –A 3x4 matrix

Categories of Web-based Business Purposes Promotion: products and services that a business offers to customers –New product announcements Provision: supply of information to gain good will, exposure, credibility, or to expedite communication –Financial reports for investors, environmental polices Processing: business transactions that are beyond the generation of sales leads by promotion –On-line ordering