Guinness Goes Global With a 250th Anniversary Ad Campaign Darryl Lai Bethany Pilon Kylie Robertson.

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Presentation transcript:

Guinness Goes Global With a 250th Anniversary Ad Campaign Darryl Lai Bethany Pilon Kylie Robertson

“That ‘great man’ is the founder, Arthur Guinness”

“[It] gave us an opportunity to communicate a united message and a chance to highlight how consumers around the world – despite their different cultures – can appreciate and join in the celebration of a great man and a great beer” -Patrick Hughes, brand director for Diageo Guinness USA

“stretches to all four corners of the world and is a rallying cry to get people to join in the Guinness 250 celebrations”

“Those celebrations include a sweepstakes with three “Guinness Experience” prizes: a trip to space in Virgin Galactic, Richard Branson’s commercial space shuttle; a Norwegian deep- sea dive; or attendance at a Black Eyed Peas recording session.”

What do you think?