Trademark and Unfair Comp. Boston College Law School September 30, 2004 Intent to Use

Bases for Registration Lanham Act §1 (15 U.S.C. 1051): –(a) (1) The owner of a trademark used in commerce may request registration... –(b) (1) A person who has a bona fide intention … to use a trademark in commerce may apply to register the trademark … (3) … no mark shall be registered until the applicant has met the requirements for subsection[] … (d) of this section.

Intent to Use Lanham Act §1 (15 U.S.C. 1051): –(d) (1) Within six months after the date on which the notice of allowance … is issued …, the applicant shall file … a verified statement that the mark is in use in commerce …

Intent to Use Procedure ITU Application Filed Initial PTO Review PTO Publishes Notice of Allowance 30-Day Period for Opposition Statement of Use Filed 6-Month Period (Extendable) Second PTO Review Trademark Registered Actual Use in Commerce

Zirco v. AT&T Jan. 11, 1990: Files ITU App. For DATACEL Apr. 23, Zirco Opposes AT&TZirco Apr. 15, 1990 : Actual Use of DATACELL Notice of Allowance Statement of Use Filed 6-Month Period (Extendable) Second PTO Review Trademark Registered Actual Use in Commerce

Lanham Act Lanham Act §7(c) (15 U.S.C. 1057(c)): –Contingent on the registration of a mark …, the filing of the application … shall constitute constructive use of the mark, conferring a right of priority, nationwide in effect

WarnerVision v. Empire Sep. 23, 1994: TLV Files ITU App. For REAL WHEELS EmpireWarnerVision Actual Use of REAL WHEELS Notice of Allowance Statement of Use Filed 6-Month Period (Extendable) Second PTO Review Trademark Registered Actual Use in Commerce Jan. 3, 1995: Files Use App. For REAL WHEELS Sues to Enjoin Empire from Using Term

Eastman Kodak v. B&H Oct. 12, 1990: Files ITU App. For 6200, 6800, 8100 Kodak Opposes: Descriptive B&HKodak Notice of Allowance Statement of Use Filed 6-Month Period (Extendable) Second PTO Review Trademark Registered Actual Use in Commerce Initial PTO Review PTO Publishes

In re Am. Psychological Assoc. APA files ITU application for PSYCHOLOGICAL METHODS APAPTO Notice of Allowance 30-Day Period for Opposition Statement of Use Filed 6-Month Period (Extendable) Second PTO Review Trademark Registered Actual Use in Commerce Initial PTO Review PTO Rejects: Descriptive

Racing Champs v. Mattel Files ITU App. For 1/64th Racing Opposes: Descriptive MattelRacing Notice of Allowance Statement of Use Filed 6-Month Period (Extendable) Second PTO Review Trademark Registered Actual Use in Commerce Initial PTO Review PTO Publishes

Review Problem Late Acquires N.Y. Winery, Renames HIDDEN VALLEY; sells throughout Northeast Sells HIDDEN VALLEY RED in CA and OR Bear CreekArcher Early Listed as special in nationally-distributed catalog Jan 15, Files U.S. TM Applic., based on Dec use; writes Archer asking to cease and desist

Review Problem Acquires FL station, adopts THE SEA Creates THE SEA; licenses to AZ and ND BrightAdams Comatose Feb Applies for Reg. Jan Announces New Format, THE SEA; signs up 30 stations Feb. 15, Applies for Registration Mar Applies for Registration

Administrative Details Next Assignment –IV.A - Process –IV.B - Bars to Registration (through Harjo case)