E-Commerce, Web Multimedia, and Web Authoring How Do You Harness the Power of the Web? Chapter 4

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Objectives 1. Define the types and activities of e- commerce businesses. 2. Identify the components of a successful and effective e-commerce purchase from a Web site. 3. Describe how e-commerce businesses advertise and market product/services.

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Objectives cont. 4. Become familiar with forms of Web multimedia. 5. Learn how to use HTML tags to create Web pages. 6. Describe how to publish and maintain a Web site using Web authoring tools.

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved A:// Electronic Commerce e-commerce Commerce that technology facilitates and enhances –Reach more customers –Distribute information quickly –Establish relationships –Be innovative in commerce functions

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved E-Commerce Business Brick-and-Mortar Businesses –Physical location –Performs no e-commerce functions Click-and-Mortar Businesses –Presence in the physical world –Web site that supports e-commerce

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved E-Commerce Click-and-Order Business –Business that exists only on the Web –Interact with customer only through the Web –Examples Amazon.com CDNow

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved. X - 7 CDNow

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Types of E-Commerce Activities Business to Consumer (B2C) –Sells products and services to customers who are individuals Business to Business (B2B) –Sells products and services to other businesses –Electronic data interchange (EDI) Set of guidelines for electronic business transactions

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved. X - 9 B2B E-Commerce

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Consumer to Consumer C2C E-Business Individuals sell products and services to other individuals Example – eBay –Click-and-order business –Provides and electronic marketplace

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved E-Commerce Purchasing Why Buy? Personalization –Keeps track of what you buy –Customized Web pages Usability Customer service Product information Ordering Security –Secure transaction –Encryption Shipment

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Building Your E-Commerce Web Site C2C Selling –List your products in a virtual auction –Specify minimum price, description, and length of time for the auction –Credit cards or digital money B2C Selling –Use an e-commerce enabled Web site host –Pop-ads –Internal malls

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved ISeries Insights Ethics, Security & Privacy Keep the following in mind for e-commerce:  Security – check that transactions are secure  Privacy – check the privacy policies  Trust – look for the above logo which means that certain standards are followed

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved M-Commerce Mobile e-commerce –Allows you to use wireless devices to buy and sell products and services Web-enabled cell phones PDAs What if you could buy a soda or pay for your gas without cash, credit or debit card?

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved E-Commerce Marketing and Advertising Banner Ads –Graphical advertisement –Takes you to an e- commerce site if you click on it –Some banner ads are placed in pop-up ads Click-through –Information captured when you click on a banner ad –Business must pay the hosting site for every click-through

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved E-Commerce Marketing and Advertising Affiliate programs – sell goods and services via another e-commerce site Opting in and opting out – giving permission for alternative use of your personal information Viral marketing –Gathers information, uses it, and sells to other e-commerce businesses

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Viral Marketing

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Making the Grade Section A:// 1.E-commerce is really just commerce, but it’s commerce facilitated and enhanced by ______. 2.A _______________ business exists solely on the Web with no physical location that you can visit. 3. __________ is a well-known site that supports C2C e-commerce. 4.A ____________ is software that stores information about your e-commerce purchases. 5.___________ is when you say no to alternative uses of your personal information.

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved B:// Web Multimedia and Interactivity Web Multimedia –The use of audio, video, animation, and other elements –Allows interactivity on a Web site or page –Helps businesses attract and retain customers

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Using Web Multimedia What Software Do I Need? Plug-Ins –Software that works within your browser to play multimedia –If not installed, will get a message –Macromedia Flash, Shockwave Players –Viewers –Software that works outside your browser to play multimedia –Windows Media, Player, RealNetworks RealPlayer

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Plug-Ins & Players

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Multimedia Formats Audio –Beeps or sounds –Sounds are.wav (wave) or.au (audio) files –Web audio – all the sounds and music on the Web Video –Web video – all the movies on the Web –QuickTime file formats or Windows AVI format –Can view with plug- ins, QuickTime Media Player, or Windows Media Player

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Multimedia Formats Streaming Media –Continually sends small parts of a large file to your Web browser –Don't have to wait until entire file has been downloaded –Works for audio or video files –Use Windows Media Player, RealNetworks RealPlayer, or QuickTime Player

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Other Interactive Items Flash Software that helps you create animated and interactive Web pages Designed by Macromedia Used to incorporate animation, moving images, and sounds associated with movement Relatively small files are used Use a plug-in to access pages

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Other Interactive Items Shockwave Software that helps you create Web pages with significant interactivity Designed by Macromedia "Shocked" Web pages let you play games on the Web and view animations Can play games with Shockwave player

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Practically Speaking Are You Addicted to the Internet? How often do your grades or schoolwork suffer because of the amount of time you spend online? How often do you check your e- mail before something else that you need to do? How often do you find yourself anticipating when you will go online again? How often do you lose sleep due to late-night log-ins?

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Other Interactive Items VRML Virtual Reality Modeling Language Allows you to create representations of objects and allows users to interact with them Allows you to create a virtual world Web-based version of virtual reality

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Making the Grade Section B:// 1. Audio, video, animation, and other interactive elements on a Web page are all _________. 2. To use multimedia within your Web browser you’ll need a _________. 3. A _________ lets you use multimedia outside your Web browser. 4. _________ continually sends small parts of a large file to your Web browser and enables you to view a multimedia file while you download it. 5. ________ creates a virtual world on the Web in which users have the illusion that they are physically participating.

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved C:// Web Authoring and Web Site Management It is easy to create your own Web page Should be familiar with HTML –Hypertext Markup Language –Basic language to create Web pages

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved HTML Lets you decide how information will appear on a page Place commands in angle brackets <> Commands are called HTML tags –Commands specify the formatting of information HTML tags are placed in an HTML document

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved General Tags Basic formatting tags –Bold and –Italics and –Underline and Heading Tags –Presents a title for your page and to and Font tags

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved HTML Tags List Tags –Present information in the form of a list and Link Tags –Create links to other sites, pages, downloadable files, and – Western Michigan University

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved HTML Tags Image Tags –Allows you to insert photos or other images –Image formats JPEGs – Joint Photographics Expert Group GIFs – Graphics Interchange Format PNG – Progressive Network Graphic

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Web Authoring Software WYSIWYG HTML editors –Netscape Composer –Microsoft FrontPage Allows you to change the displayed version instead of the actual HTML document Web site management software

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Beyond HTML Cascading style sheets (CSS) JavaScript – scripting language added to Web pages to add interactivity Java Applets – small programs that enable applications to run on a Web page –Moving images and playing games –Accessing databases and files on the Web XML

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Java Applet to Manipulate a 3D Image

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Making the Grade Section C:// 1. _________ is the basic language used to create Web pages. 2. ______ allows you to use the same key words for the same items to minimize extraneous information. 3. _________ tags are HTML tags you use to insert photos and other images onto your Web page. 4. An ___________ moves files from your computer to the Internet. 5. Java ___________ are small pieces of software that enable applications to run on a Web page.

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved D:// Consumer Issues Themes Image Use Developing for different Web browsers Getting search engines to find your site Web Design Guidelines

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Questions to Consider What Web authoring or site management software should I buy? Where can I find the best e-commerce Web site? Should I create my own site or hire someone to do it?

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Making the Grade Section D:// 1. A _________ is the coordinated presentation of colors, text, and other elements that appear on your Web site. 2. When creating a Web site, you should always make it sure it works in ______________ Web browsers. 3. Search engines find and categorize Web sites according to __________. 4. A _______________ is a person who professionally creates Web sites.

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved E:// “Key” Key Terms brick-and-mortar business (p. 4.2) business to business (B2B e- commerce) (p. 4.4) business to consumer (B2C e- commerce) (p. 4.4) click-and-mortar business (p. 4.2) click-through (p. 4.10) cookie (p. 4.5) digital money (p. 4.8) electronic commerce (e-commerce) (p. 4.2)

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved “Key” Key Terms cont. electronic data interchange (EDI) (p. 4.4) encryption (p. 4.7) Flash (p. 4.15) FTP program (p.4.23) HTML (Hypertext Markup Language) (p. 4.18) HTML document (p. 4.19) Java applet (p. 4.24) JavaScript (p. 4.24) player (viewer) (p. 4.13) plug-in (p. 4.13) WYSIWYG HTML editor (p. 4.23)

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Frequently Asked Questions What is the difference between a brick- and-mortar and a click-and-mortar business? I saw an ad for a company that stated it was a "B2B" company. What does this mean? Explain EDI (electronic data interchange).

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved FAQs cont. What are the advantages of buying services and products over the Internet? Disadvantages? What is mobile e-commerce? What is the difference between a plug-in and a player? What is streaming media?

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Hands On Projects E-Commerce If you could design an internship in the field of Information Technology, what would it be? What jobs could you get after this internship? You want to sell some used household items. Point out the differences between using the classified ads in the local papers and the Web classified ads.

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Hands On Projects E-Commerce Which is better – looking for a job using the Internet or using the classified ads in the local paper?

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Hands On Projects On the Web Create a click-and-order business. How can you get this business going on the Web? Research "streaming media" technology. Explain how it is used and why it is so popular. Find sites on the Web that have both good and bad design. Discuss.

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Hands On Projects Ethics, Security & Privacy Discuss your privacy on the Internet. Do Web sites have the right to use cookies? Why are they needed? Pretend you are a Web designer. Create some alternatives to using cookies. I used an intelligent agent to find the best digital camera deal. The site is B2C. I am not sure of the security in purchasing over the Web. Help!

McGraw-Hill/Irwin Copyright 2002 by the McGraw-Hill Companies, Inc. All rights reserved Hands On Projects Group Activities I want to start my own e-commerce business. What should I look for in a e- commerce enabled host? Create a fictional B2C e-commerce. What products will you sell? Who will be your customers? How will you attract these customers?