Your Chief Blogging Officer. Participating in the new business conversation Robert Scoble, Technical Evangelist, Microsoft,

Slides:

Advertisements

Similar presentations

Using Social Media to Build Your Business. Who am I? Joyce Raby Technology Consultant / Social Media Coach Joyceraby.com

Advertisements

What So What In the Weeds Now What Word of Mouth Marketing Lincoln Garrick, Solstice Advertising Welcome.

The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009 Galen Panger, Google for Non-Profits.

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

© 2013 Microsoft Corporation. All rights reserved. Schedule a Lync Meeting You can simply schedule an Lync Meeting by using the Outlook add-in for Lync.

Ideas for Marketing in a network economy Attention People don’t wake up thinking about your brand The human brain processes about 5% of the information.

Why Blogging is Essential. Agenda Why? What are the characteristics of the most successful blogs? What distinguishes the successful from unsuccessful.

Traditional Marketing Methods are Dead or Dying ” Unlocking the Power of Social Media for Higher Search-Engine Rankings “

SOCIAL MEDIA 101. Best Social Media Quote Ever “Social Media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done, there.

Networking 101: Why – and How – To Network Presented by Sally Glick, Chief Marketing Officer Sobel & Co. LLC.

© Bloomberg Marketing 2007 Social Media/Blogs: A Marketing Strategy March 2007 Infotech Applications In Marketing.

Slide 1 smallbiztrends.com Blogs: Today’s Marketing and Sales Tool for Business SEM Made Simple Anita Campbell – May 2007.

Monster Blogging for Business Monster Technologies Lunch & Learn Program By Ted Demopoulos, co-author of Blogging for Business,

Blogging and Your Company. Employee Blogs: How a corporation can get its employees blogging and why it should.

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Experiences Using Office 2010 and Office 2011 (Mac) Lisa Tomalty, IST Bob Hicks, IST Donald Duff-McCracken.

E-marketing Class 5: Innovation José J. Cabrera y Charro Msc Office 2.94 (sporadically)

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

© 2012 Microsoft Corporation. All rights reserved. Schedule a Lync meeting You can schedule a Lync Meeting by using the Outlook add-in for Lync, if you.

Protecting Your Company’s Reputation Online TLTA Annual Conference & Business Meeting June 15, 2012 TLTA Annual Conference & Business Meeting June 15,

WEB 2.0 AND B2B MARKETING Dr. Dawne Martin MKTG 241 November 15, 2012.

Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.

Knowledge and Accounting Hubert SAINT-ONGE Chief Executive Officer, Konverge Digital Solutions Corporation Canada.

Storytelling Your Way to a Better User Experience Whitney Quesenbery Kevin Brooks UPA Boston June 2010.

Blaine MilletClay Loges Social Media… The “REVOLUTION” Impacting EVERY BUSINESS …whether you like it or not.

Social Media 101 Julie Gomoll, MCA-I, September 2007.

Connecting through content. 1.content 2.audience 3.relevance 4.goals passion is the gasoline of social media.

The Million Dollar Question What is this social media they speak about? What is the return on investment?

Chapter 11 Online Reputation Management Learning Objectives  Understand that listening to the buzz online is a crucial step in the online reputation management.

© Bloomberg Marketing 2005 Blogs: A Marketing Tool March 2006 Infotech Applications In Marketing.

Demystifying Social Media August 12, 2009 August 13, 2009.

Podcasting Betsy Aoki Program Manager Microsoft Australia Developer Evangelism Team Cabana B.

WCM as the Digital Marketing Hub Ian Truscott Senior #gilbanesf.

SPREAD THE WORD! SOCIAL MEDIA ESSENTIALS. AN INVITATION “ It is important to know how to dialogue, and how to enter, with discernment, into the environments.

Your presentation FAQs from customers Overcoming objections Closing the sale.

Using Social Media to Meet Strategic Goals Tom Wantuck, SR VP Asset Management KHEAA & The Student Loan People Veena Garib, Director of Career Services.

Blogs and RSS – Trawling the Internet for Meaning.

Word Of Mouth Marketing John N. Pierce Regional Sales Manager.

By Chris Guthrie How To Build An List For Your Business.

Using Content to Build Relationships with Customers Brett Pohlman Regions Financial Corporation Birmingham, AL

Building Your Legal Career with Social Media tools.

 Steve Craig  A Sacramento native and graduate of UC Davis  Over ten years experience working with web technologies  Associate Product Manager for.

Corporate Sponsor Corporate Partner Corporate Affiliate Chapter Sponsor.

Engaging in Social Media to Spark Conversations by Brian Solis, FutureWorks and PR Social(izing) Media.

Cross Promotion with Social Media

By: Wesley Tedlock Digital Marketing: Blogging!. What’s the big deal about Blogs? Have an impact on different brands It’s a way to get your thoughts across.

Grade 4   It’s an easy way to let other people know if you enjoyed a book, or not, and why.  You could help them to make a choice at the bookshop.

Join in... #1000lives Insert name of presentation on Master Slide Tuesday 13 August 2013 ‘When senior leaders engage online’ Chaired by Chris Lines Director.

Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,

| | SEO Services in Pune.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

Integrated Marketing Communication

Unlocking the Power of Social Media for Higher Search-Engine Rankings

FUSIONTOMO Presentation

Bookkeeping Services Melbourne

Lync Meetings Join a Lync Meeting Lync 2013 Quick Reference

Lync Meetings Join a Lync meeting Schedule a Lync meeting

Lync Meetings Join a Lync Meeting Lync 2013 Quick Reference

Attracting Cyber C-levels

How to Use Blog Commenting to Get Valuable Backlinks and Traffic Before you get all bent out of shape about how blog commenting is a horrible link building.

درس تطبيقي مادة التربية الفنية للصف الرابع الابتدائي

Example of A* A (4,0) 4 OPEN: (A4) CLOSED: ().

Lync Meetings Join a Lync Meeting Lync 2013 Quick Reference

Community Building Tiffany St James Stimulation Ltd

Social Media and PR Strategies

Unit 3, Lesson 9 Customer Service and Social Media

Successful People Vs Unsuccessful People.

Шаттық шеңбері.

Монголын даатгалын зах зээлийн бодлогын асуудлууд

Presentation transcript:

Your Chief Blogging Officer. Participating in the new business conversation Robert Scoble, Technical Evangelist, Microsoft, Co-author of Naked Conversations, a book about corporate blogging,

Isn’t this fad over yet? New reasons: relationship, conversation, authority Others: early warning, builds audience, builds loyalty, participatory business

Reason #1: Google. 85% of search traffic to Channel 9 comes from Google

Control your fear. It’s a conversation, join in, we’re talking about you!

Learn to listen. You already stopped listening, didn’t you?

Anti-marketing marketing. Remove intermediaries that don’t add value

The new Public Relations. The public is talking and wants you to talk back

Shift: time-based search. Your customers can find everyone who says “you suck”

Embrace transparency. Customers will help you out if you invite them in

The new relationship. Browse. Search. Subscribe.