“BRAND YOURSELF TO GET THE JOB” “SUSTAIN YOUR BRAND IN THE JOB” PRESENTED BY: DAVID KIMMELMAN, VP OF TALENT AVENUE100 MEDIA SOLUTIONS

Agenda Introduction/Opening remarks Why “Brand Yourself” Starting your job search Develop a search plan/strategy The interview process Your Brand at work Q&A

Why is “Brand” important? “Just do it” Nike “Don’t leave home without it” American Express” “The ultimate driving machine” BMW “Have it your way” Burger King “Think Different” Apple “The King of Beers” Budweiser “Where dreams come true” Disney

How to Promote Your Brand! signature No nicknames Use your full name No ridiculous names Use best phone # you can be reached at Create a tag-line and/or message for your (“Creating brands that last”) Social Media (be careful what you post) “What happens in Vegas stays on FB, YouTube etc) Books, magazines, music Charities and community work Illustrate character/work ethic/passion Create your own blog Example:

How to Promote Your Brand! Blog on topics important to you or that you are a subject matter expert in (be careful what you say) Associate your name with your skills on-line (Jane Smith, Social Community Guru) Make yourself noticeable and accessible Be seen on: Linkedin/Facebook/Twitter

Downside of Social Media (What you don’t want people to see)

Getting started What to do first when you are looking for a new job/career? Write down what you are passionate about and what you would love to do for work Take inventory of your skills/core competencies and write them down Write down any character attributes and other assets you would bring to a job/employer Research the jobs and/or fields you are interested in Google search Job postings (not to apply to) Bureau of Labor Statistics (BLS.org) Ascertain what the job requirements are and what companies are looking for Start to match your skills and other attributes to specific jobs/careers Don’t set barriers for yourself Resume development Resume should be written to highlight your accomplishments and attributes that will be important to an employer Summary VS Objective Make yourself relevant Differentiate yourself from the pack Photo/No photo

Branding your resume

Plan of attack (Finding the Job) Pick the companies (no more than 20 to start) you want to target Why do you want to target them What can you do for them What can they do for you Research the company and the employees (especially management) Read bio’s of the executive team if they exist Search LinkedIn for connections Anything in common with anyone at the company (personal/professional) Connect through a connection if possible Don’t send your resume from a job board! Cover letters can be effective or Hand-written

The Interview Process Show samples of your work (Demonstrating your exp and Brand) Projects you worked on Community service work Something else you are proud of that may be transferrable knowledge Listen and respond thoughtfully to questions Don’t rush through answers Speak clearly and confidently (know what you know) Don’t ramble on into other areas not part of the question Have your questions to ask Don’t tell interviewers what you think they want to hear Be honest in your responses and true to who you are Don’t be afraid to ask interviewer to further explain a question Don’t make something up when you’re unsure of what was asked Ask for the job! Follow up is key!

Promote your brand at work! Communicate your goals to your manager Take ownership of your tasks Complete tasks on-time and to specifications defined up front Ask questions Put your name on everything you do Take pride in accomplishments Own your mistakes and have a plan to correct them Volunteer for tasks (but do not over-commit) Under promise and over deliver Dress for success

Dress for Success!

Office Etiquette First 90 days Learn the company culture Who’s who Don’t outsmart your boss (but still display your competence) Listen and watch everything and everyone Be respectful of everyone Company functions Don’t drink excessively Don’t act over the edge even if others are blatantly ridiculous Have fun, engage with others and find a “Balance”

Q&A

THANK YOU! 10/13/2009