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PRESENTATION ON RETAIL TRADING Prepared by: Salman khan

contents Meaning of Retail Trade. Features of Retail Trade. Functions of Retail Trade. Services of Retailers: Services to consumers. Services to wholesalers and manufacturers. Types of Retailers

Meaning of Retail Trading The word “retail Trade" is an adoption of the French word “retailer” which means “to cut”. The retailer cuts lumps of goods into smaller portions and sells them to consumers. Thus, retailers divide the bulk into smaller lots and sell them to consumers. Retail trade is a branch of home trade in which goods are sold to final consumers in small quantities.

Retailer is a person who purchases goods either from manufacturer or wholesaler and sells them to final consumers in small quantities . He is the last and vital link in the chain of distribution and connects manufacturer and wholesaler on the one hand and the consumers on the other hand.

Features of Retail Trade Buying and selling in small quantities. Wide Variety. Local Market. Consumer Satisfaction. Limited Capital and Risk. Limited Staff. Personal Attention to Customer. Last link. Keen competition.

Functions of Retailer Assembling of Goods. Warehousing. Standardising, Grading and Branding. Risk-bearing. Marketing of Goods. Collection of Market Information. Sales promotion. Advertisement and Publicity. Personal service and individual attention.

Services of Retailers : Services to consumers: Supply of Goods in Small Quantity. Provision of Wide Variety of Goods. Shopping Convenience. Information about New Varieties. Expert advice. Credit Facilities. Home Delivery of Goods. Personal Visits. Demonstration of goods.

Services to Wholesalers and Manufacturers Marketing of Goods Concentration on Production. Market Information. No Need of Sales Outlet. Provision of Marketing Services. Creation of Markets. Connecting link. Transportation. Quick Distribution of Perishable Products. Marketing functions Building up Goodwill.

TYPES OF RETAILERS Retailer is a general term and the retail trading organisations vary widely in types, nature of business, capital requirements, form of organisation, location of business etc. On the basis of these differences, retail organisation can be classified as under.

Types of retailers Itinerant or travellig retailer Non itinerant/fixed shop retailer hawkers pedlars Mobile retailers Small scale fixed shop retailers Large scale fixed shop retailers Street vendors Cheap jacks Market Traders Second hand goods dealer Street stall holders Automatic vendors stalls Tied shops One price shops Sole agency Discount retailers General stores Speciality shops Single line stores Co-operative stores Hire purchase shops One price shops Departmental stores Multiple shops Mail order business Super markets

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