1) OVERALL VIEW of ENTERTAINMENT SECTOR in ISTANBUL 2) TEMA WORLD PROJECT OVERVIEW

OVERALL VIEW of ENTERTAINMENT SECTOR Domestic & International Market Latest Research Details Scope Catchment Areas Participant Demographics

Domestic & International Market With current market size of 12.5 million people, the qualified available resident market is significant. Current market size does not include 2.5 million people who can not afford leisure activities such as theme parks. With continued growth is resident market, an estimated number of 16.4 million people by 2017 is projected. The domestic tourist market is estimated at 12 million by 2017 with around 60 percent of the market is visiting friends or relatives. While international tourist market is projected at 10+ million by 2017, the majority of tourists are interested in visiting the cultural attractions in Istanbul. Therefore not considered as huge potential theme park visitors.

Research - Scope Brand Awareness Entertainment Habits Theme Park Experiences F&B Potential Conceptual Evaluations Price Sensitivity Potential Visitor Calculations The research has been planned to examine and have a deeper look to the potential customers preferences of Tema World. Main objectives disccused are as following;

Research – Catchment Areas

Research – Participant Demographics WHO ? Istanbul Residents Age group of People under the segmentation of B and C HOW ? Computer based face to face discussions Face to face Focus Groups An average of 45 minutes per survey has been achieved. WHERE? European Side Arnavutköy Esenyurt AvcılarEyüp BağcılarFatih Bahçelievler Gaziosmanpaşa BakırköyGüngören Bayrampaşa Kağıthane Beşiktaş Küçükçekmece Beylikdüzü Sarıyer BeyoğluŞişli BüyükçekmeceSultangazi EsenlerZeytinburnu Anatolian Side Ataşehir Beykoz Çekmeköy Kadıköy Kartal Maltepe Sancaktepe Sultanbeyli Ümraniye Üsküdar

Research – Participant Demographics

Average Household Income: 3.203,04 TL Person Average Household Size Kids in Household (Average)

Research Findings Brand Awarness Entertainment Habits Visitation Frequency Length of Stay Per Capita Spending Dining Habits

Brand Awareness (%) B2. Theme Parks Top of Mind Awarness? (Single Answer) B3. Other Theme Parks you can recall? (Multiple Answer)

Frequency of Visitation Average: 1,4 visits / month W/kids: 1,3 visits / mo W.out/kids: 1,6 visits / mo W/kids: 1,3 visits / mo W.out/kids: 1,6 visits / mo Asia: 1,2 visits / mo Europe: 1,6 visits / mo Asia: 1,2 visits / mo Europe: 1,6 visits / mo

2 hours 40 mins Anatolian Side: 2 hours 46 min European Side: 2 hours 37 min Anatolian Side: 2 hours 46 min European Side: 2 hours 37 min Length of Stay Average Time Spent

Per Capita Spending With kids: 53,14 TL W/out Kids*: 56,61 TL With kids: 53,14 TL W/out Kids*: 56,61 TL European Side: 53,77 TL Anatolian Side: 54,74 TL European Side: 53,77 TL Anatolian Side: 54,74 TL

Dining Habits

Summary THEMED ENTERTAINMENT HABITS OF ISTANBUL RESIDENTS Frequency of Visitation1,4 visits per month AverageTime Spent2 hours 40 minutes Per Capita Spending / Attractions only55 Turkish Liras Per Capita Spending / Food & Beverages28 Turkish Liras

PROJECT OVERVIEW LOCATION MACRO/MICRO PLANS AERIAL VIEW MASTER PLAN BIRD’S EYE VIEW

Location

Macro Plan

Aerial View & Land Use Functions REAL ESTATE DEVELOPMENT THEMEPARK RETAIL SITE MIXED-USE COMMERCIAL SITE EDUCATIONAL FACILITIES/SCHOOL 3 HOTELS RECREATIONAL FACILITIES Tema World will be located to the north of the project site to gain higher visibility and brand awareness from the main European Transit Motorway.

Master Plan Tema World Master Plan is a collaborated effort of worldly known two theme park design companies; Jack Rouse Associates and Jora Vision. Overall plan and the in-park offerings are being designed by Jora Vision in light of previous theme park experience, regional and international benchmarks, market expectations, time spent vs percieved value analysis and additional service requirements.

Bird’s Eye View