Welcome to Membership Upgrading update Sarah Hughes Assessment Executive

Objectives of this session Update your knowledge of professional membership and upgrading Update you on the changes to the membership grades and the marketing to members Give you the information you need to help members at branch level Equip all committee members with the top level information required to help members

Graduate – not granted after 2014 Membership levels Chartered Companion Chartered CIPD Chartered Fellow Chartered FCIPD Chartered Member Chartered MCIPD Associate Assoc CIPD Student Explain what they mean Affiliate Graduate – not granted after 2014

What is professional membership CIPD membership recognises the impact that HR professionals are making in the workplace based on what they know, do and deliver. Our three professional levels (Associate member, Chartered Member and Chartered Fellow) set the standards for the HR profession and ensure competent practitioners operating at support, managerial and strategic leadership levels are fully recognised. They represent employers’ expectations of HR professionals in business today and in the future.

Three levels of professional membership All three grades demonstrate that you have achieved a level of knowledge (usually through a qualification) and can apply this in the workplace. It’s worth mentioning that you do not have to work your way up through the levels; you can apply at the level that best reflects your achievements in the workplace Highlight that routes are open to a wide range of HR professionals ie generalists, L&D, other specialisms

Benefits of professional membership By achieving a level of professional membership; You have shown you meet CIPD’s rigorous criteria and global standards for best practice in HR You will boost your professional profile You could enhance your earning power Supports your Continuing Professional Development Gives you the recognition you deserve CCPMO Impact report Dec 2008 concluded that individuals with professional qualifications and membership stand to gain £152k of additional earnings over a career

Eligibility for Upgrading Current grade of membership Grade can apply for Student You must complete your qualification before applying for a grade of membership Graduate or Associate (having previously held Graduate status) Chartered Member or Chartered Fellow Chartered Member Chartered Fellow Eligibility subject to meeting relevant membership criteria

Qualifications and membership Qualification completed Grade you can apply for CIPD Foundation Level Certificate or Diploma Associate Member CIPD Intermediate Level Certificate or Diploma CIPD Advanced Level Diploma Associate Member Chartered Member Chartered Fellow

How to move to professional membership Students who have completed Foundation or Intermediate qualifications can upgrade to Associate member Graduates can move to Associate straight away without assessment or payment by calling CIPD on 0208 612 6208 Members who are eligible and meet the criteria can upgrade to Chartered Member or Chartered Fellow

Upgrade Members can upgrade via; Paper based* application – all levels Telephone – Chartered Member and Chartered Fellow Face to face – Chartered Member and Chartered Fellow * this is an interactive pdf downloadable form the CIPD website

Upgrade methodologically- Paper based applications An interactive pdf application form asks about impact in the workplace and covers behaviours and activities in one document CV provides context of career Feedback from Line Manager and one Colleague focuses on how the candidate operates and their impact Org chart can also be submitted Non refundable fee assessment of; £40 for Associate £60 for Chartered Member £95 for Chartered Fellow

Upgrade methodologically- Telephone assessments New route for upgrading Available for upgrade to Chartered Member and Chartered Fellow only 45 minute telephone assessment with one of trained upgrade assessors Need to submit CV and colleague support before assessment Guidance is sent to candidates to help them prepare Non refundable assessment fee of; £120 for Chartered Member £250 for Chartered Fellow

Top Tips for anyone wanting to Upgrade Check you are ready to apply – and wait if necessary Use self diagnostic tool on MyHR Map Answer the questions fully Emphasise your contribution – ‘I’ instead of ‘we’ Choose colleagues who best know the impact you make in the workplace Make sure your experience is relevant and consistently demonstrated Use examples from within last 3 years My HR Map: a self assessment tool to assess your capabilities against the activities, knowledge and behaviours from the CIPD Profession Map and give you access to recommended development

What we need to do Advise members again that the grade is going Target sub groups of the grade with specific messages Promote the use of telephone assessments Promote the use of face to face assessments

Target Graduate audience Total 17220 0-4 years 8883 5-9 years 4583 10- 14 years 2009 15-19 years 1096 20 + years 649

Audience groups Segment 1 – Graduates 0-1 years (approx 4375) Junior position. Pathway to Associate Segment 2 Graduates 2-4 years (approx 4,509) Junior/mid-level positions. Pathway to Associate, some eligible for Chartered Member Segment 3 – Graduates 5-10 years (approx 4582) Managerial/senior positions. Most eligible for Chartered Member, some Chartered Fellow Segment 4 – Graduates 10+ years (approx 3754) Senior positions. Eligibility Chartered Member and Fellow The most effective/responsive audiences have been segment 1 and 2 50% of long servers have been in grade for 15 years or more (1745). 649 have been in grade for 20 years or more. In addition, tackle the following: Retirees: 100 Graduates are 65+ and 18 Graduates have indicated on their MQ that they are retired.

What marketing is taking place Dedicated pages on the membership section of the CIPD website Advertising in People Management Targeted direct mail to Graduates Supporting messages through LinkedIn, Twitter, FB and Google+ Face to face upgrade events

Face to face events To support this extra special year we are proposing to run face to face assessments around the regions – 8 -10 events covering 11,467 Graduates which is 66% of Grad population. London – 3 events; 13th & 14th Dec, HRD and 13th & 14th June Scotland – 2 events; 29th Nov and Mar – Glasgow + other venue tbc Ireland – 2 events; dates tbc North West – 1 event; Nov (ACE) Midlands area – 1 event; May Northern area – 1 event; March

What the Branches can do Promote upgrading to all levels of membership Suggest all Graduates move to the Associate level of membership if not ready to upgrade to Chartered levels Assist any members who wish to upgrade to Chartered by; Running membership clinics Using relevant literature from Amber & Green* Sense checking application forms Sense checking CV’s Highlighting relevant areas of the website

Where to get help General info on costs and eligibility at http://www.cipd.co.uk/membership/upgrading/default.aspx General Upgrading FAQs at http://www.cipd.co.uk/membership/upgrading/faqs.aspx Download relevant membership forms at http://www.cipd.co.uk/Membership/upgrade Specific Graduate assistance at http://www.cipd.co.uk/status Customer Services team – 020 8612 6208

Assessment Executive – (Upgrade) Questions? Sarah Hughes Assessment Executive – (Upgrade) s.hughes@cipd.co.uk