THANK YOU! Houston Community College System

HERC: Celebrating 15 Years!

About HERC HERC is a non-profit association, founded in 2000 by campuses in Northern California to address dual-career and diversity challenges Now in 18 regions representing more than 25 U.S. states and the District of Columbia Over 600 member institutions, including public and private colleges and universities, teaching hospitals, government labs and agencies, and other entities with a related mission.

About HERC Prior to 2014, the national coordinating office consisted of just 1.5 FTE: a director and a part-time assistant. Recent changes have added a Marketing & Communications Manager and a Technology & Data. What this means for Regional HERCS…

About HERC Data reports of website traffic and job hits for regional HERCs and their member institutions. More HERC outreach, including strategic partnerships, advertising and social media. More HERC materials, such as easily-customizable ads in multiple formats and sizes. Better technology, including an online marketing toolkit and a professional website review of hercjobs.org.

HERC Organizational Growth 19 Regions + National HERC Office 2000: Northern California 2003: Southern California 2005: NJ/Eastern PA/DE 2006: New England 2007: National HERC 2007: Metro NY & Southern CT 2007: Upstate NY 2007: Greater Chicago Midwest 2007: Michigan 2007: St. Louis 2008: Mid-Atlantic 2008: Upper Midwest 2011: North Texas 2012: Greater Oregon 2012: South-Gulf-Central Texas 2013: Greater Washington State 2014: Greater Colorado 2014: Ohio/Western Pennsylvania/West Virginia 2014: Greater Tennessee HERCs Under Discussion: Georgia Mississippi South Carolina

Advertising Overview HERC’s advertising strategy has been aimed at increasing national exposure through diverse partnerships, attracting more jobseekers to create user accounts. HERC has also worked to increase HERC’s social media ad campaigns. The total value of national exposure in FY2015 to date has been $71,500.

In-Kind Advertising HERC’s in-kind advertising has more than doubled job reach to diverse jobseekers.

In-Kind Advertising VenueReach Ability Magazine/Ability Jobs165,00 print / 20,000 digital Advancing Women30,000 monthly American Psychological Assc1 million + unique hits per month Diverse Issues in Higher Ed20,000 subscribers / 100,000 + readers HBCU Connect8.5 million page views / month Latinos in Higher Education100,000 site hits / month RallyPoint3 million visits/month

Paid Advertising HERC continues to invest in minority, STEM and disciplinary-focused media. 58% of registered jobseekers who found HERC through advertising did so through academic journals and websites.

Paid Advertising VenueReach Annual Biomedical Research Conference for Minority Students 3,600 attendees annually Hispanic Association for Colleges & Universities Hispanic Outlook in Higher Education50,000 per bi-monthly issue National Organization of Gay and Lesbian Scientists and Technical Professionals Modern Language Association26,000 college/university teachers of English and Foreign Languages National Postdoctoral Association VetReady

Google Adwords

LinkedIn LinkedIn advertising allows us to target jobseekers by education and profession. Total Impressions: 2,125,615.

Professional Development: Free Member Webinars Central HERC has obtained “Approved Provider” status from the HR Certification Institute (HRCI). This means HR professionals can now earn recertification credits by attending HRCI-identified HERC webinars.

Professional Development: Free Member Webinars Upcoming: Thursday, April 23 at 12:00 Central Accommodating Employees with Mental Health Disabilities in Higher Education Thursday, May 7 at 12:00 Central Equity and Inclusion Skills for Recruitment and Retention Thursday, May 28 at 12:00 Central The Title IX Journey: Strategies and Best Practices for Obtaining the Information Your Campus Needs To Make Decisions …and many more!

HERC Website This year, HERCjobs.org was recognized as a User’s Choice Awards Winner for providing best user experience. This is the only award where users pick the winners. With over 200,000 employment sites on the internet, this is a great accomplishment.

HERC Website The hercjobs.org website has seen an 39.5% increase in visits since we launched our new site in We get over 265,000 visits per month. Central HERC has an active technology committee consisting of representatives from institutions in the regional HERCs. Our ongoing mission is to continually review and improve the HERC jobseeker experience.

HERC Offices Regional - National - Regional Website & Data Management - Member Meetings & Conferences - Member Communication & Relations - Dual-Career Collaboration - Regional Webinars - Regional Advisory Board & Subcommittees - HERC-wide Website & Data Management - National Advertising & Marketing - National Conference Attendance - New HERC Development & Regional HERC Assistance - Partnership Program - National Advisory Board & Subcommittees

South Central Gulf Texas HERC

Our Members Alvin Community College Blinn College Houston Community College System Lamar University Lee College Lone Star College System Prairie View A&M University Rice University Sam Houston State University Temple College Texas A&M University – College Station Texas A&M University – Central Texas Texas A&M University – San Antonio University of Houston – Main Campus University of Houston – Downtown University of Houston – Clear Lake University of Texas System Office Wharton County College

Cost of Membership The average annual cost of HERC membership is $3,000 per institution. Most regions have a tiered dues structure and smaller campuses pay less and larger campuses pay more. South-Central-Gulf Texas HERC bases member dues on IPEDS count of benefits-eligible employees. In our structure, dues fall between $1,500 - $5,000. National HERC is a non-profit. Regional dues cover operating costs. Individual institution dues are set by the HERC region. Dues can be split between HR and Faculty Affairs. The average number of member institutions in a regional HERC is 34.

HERC Dues As part of a national HERC dues restructuring, South Central Gulf Texas HERC stands to save as much as $7,000 in FY2016, resulting in significant savings that we will put toward jobseeker outreach, career fairs and advertising. If you represent a HERC member institution and would like to be on the planning committee for how we will use these funds, please let us know.

South-Central-Gulf Texas HERC Organization Structure Co-Directors Melissa Abram-Jackson Nikki Duncan Founding Director Ann Pino Advisory Board You?

Q & A Discussion

Contact the National HERC Office Nancy Aebersold Executive Director Central HERC

Contact South-Central Texas HERC Melissa Abram-Jackson Co-Director, South Central Gulf Texas HERC Nikki Duncan Co-Director, South Central Gulf Texas HERC Ann Pino Founding Director, South Central Gulf Texas HERC

Thank you!