1 Why use an infographic? Visual representations of information quickly and clearly 90% of information transmitted to the brain is visual 65% of population are visual learners The average person is inundated with enough information to fill 174 newspapers EVERDAY! Making sense of big data - infographics

2 Step 1: Data Infographics need to be data-led "Content precedes design. Design in the absence of content is not design, it's decoration." Data needs to be sourced / gathered Correct type of data Clear & precise – no justification / unnecessary detail Reduce ‘NGO speak’ Why is this interesting? Making sense of big data - infographics

3 Step 2 – Visualise Infographics are more than just “info” Use the theme Use your designer Infographics are more than just “graphics” Use the theme Don’t just state numbers – demonstrate. Making sense of big data - infographics

4

5

6 Colour Make it universal Where else is it going to be hosted? Who else will read it? Web safe Don’t use too many colours Avoid ‘white space” Colours should add to flow and theme, not distract from it! Making sense of big data - infographics

7 Do Data led Use reputable data Is interesting Thematic Uses fewer but bold colours Share it create smaller versions to share on social Interact with bloggers + media Don’t Create an infographic without good data Use too many colours Use ‘NGO speak’ Put in unnecessary detail Assume people will be interested – make it stand out Making sense of big data - infographics