Chapter 1 Business Communication Foundations

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Presentation transcript:

Chapter 1 Business Communication Foundations Krizan Business Communication Ó2005

Why is business communication referred to as transactional? Chapter 1 Why is business communication referred to as transactional? Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

Business communication is called transactional because it Chapter 1 Business communication is called transactional because it Involves give-and-take relationship between message sender and receiver. Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

Krizan Business Communication ©2005 Chapter 1 Why is receiver understanding the most important goal of business communication? Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

The receiver must understand the message as the sender intended Chapter 1 The receiver must understand the message as the sender intended To ensure the receiver’s appropriate action or reaction to the message. Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

Why can serial communication be unreliable? Chapter 1 Why can serial communication be unreliable? Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

Krizan Business Communication ©2005 Chapter 1 Serial communication involves a message exchanged among three or more people. Each sender may omit, modify, or add to the message. Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

What is meant by using the you-viewpoint? Chapter 1 What is meant by using the you-viewpoint? Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

The you-viewpoint means considering the receiver’s: Chapter 1 The you-viewpoint means considering the receiver’s: Knowledge Interests Attitudes Emotional reaction Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

Why is the use of the you-viewpoint crucial to business success? Chapter 1 Why is the use of the you-viewpoint crucial to business success? Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

Krizan Business Communication ©2005 Chapter 1 Using the you-viewpoint for a message normally assures a favorable response. Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

Krizan Business Communication ©2005 Chapter 1 Use examples to compare/contrast effects of verbal and nonverbal “noise” on communication. Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

“Noise” distracts both the message receiver and sender. Chapter 1 “Noise” distracts both the message receiver and sender. Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

1. Verbal “noise” can be the Chapter 1 1. Verbal “noise” can be the Sound of a copy machine Grating voice of a coworker Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

2. Nonverbal “noise” can be Chapter 1 2. Nonverbal “noise” can be Room which is too hot or too cold Grammar or punctuation error in a written message Chapter 1 Krizan Business Communication ©2005 Krizan Business Communication Ó2005

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