Microsoft SQL Server 2014 10x 46% 900+ For Hosting Service Providers A Complete Data Platform with Breakthrough Performance Transactional performance gains with an in-memory OLTP engine compared to SQL Server 2012 Market share: SQL Server is the most widely adopted database with large customer base Businesses migrated from Oracle to SQL Server since 2012 “Performance of SQL Server rates as one of the highest and a lack of problems with the DBMS overall - Gartner Source: Magic Quadrant for Operational Database Management Systems 900+ ” 46% 10x Deliver Value to Your Customers with SQL Server 2014 Microsoft SQL Server 2014 delivers mission critical performance across all workloads with in-memory built-in, faster insights from any data with familiar tools, and a platform for hybrid cloud. Enabling service providers to easily build, deploy, and manage solutions that span customers’ on-premises datacenters and the cloud. MISSION CRITICAL PERFORMANCE FASTER INSIGHTS FROM ANY DATA PLATFORM FOR HYBRID CLOUD In-Memory Built-In Provide in-memory built-in, with average performance gains of 10x and up to 30x for new and existing SQL Server apps Enhanced Security & Scalability Trust the database ranked “least vulnerable” 5 years in a row! Scalable across compute, networking, and storage High Availability Offer the 9’s customers need with AlwaysOn, high availability; now with even better availability and simplified management Mission Critical Support Provide the highest-level coverage and live support designed for mission critical solutions that includes solution validation, architectural reviews, and more! Easy Access to Data, Big & Small Enable customers to search, access, and shape internal and external data, combining it with unstructured data to deepen insights from any data Powerful Insights with Familiar Tools Speed up customer analysis and time to insight with the familiarity of Excel in Office and Power BI in Office 365 as well as access via mobile devices Complete BI Solution From data management to BI and analytics, enable customers to scale their BI models, secure their data, and ensure quality and accuracy with a complete BI solution Hybrid Cloud Scenarios Enable new hybrid scenarios like cloud backup and cloud disaster recovery to reduce costs and improve business continuity for your customers Easy On-Ramp to Cloud Easily and quickly migrate and run customers’ SQL Servers on your datacenter so they receive the benefits of cloud computing faster Complete & Consistent Deploy a complete and consistent data platform that spans on-premises and cloud using a common set of tools across the entire application lifecycle Least vulnerable database 5 years in a row (Vulnerabilities 2009-2013*) SQL Server 2014 Enables Opportunities for Service Providers MISSION CRITICAL PERFORMANCE FASTER INSIGHTS FROM ANY DATA PLATFORM FOR HYBRID CLOUD Differentiated Services for Mission Critical Workloads High performance services for memory intensive workloads Up scale high availability services Deliver insight with Big Data and BI-as-a-Service BI-as-a-Service with fast data discovery tools Cloud database platform for Big Data analytics Expand Services to Hybrid Cloud Comprehensive Platform for Hybrid Cloud Enables Hybrid Scenarios *National Institute of Standards and Technology Comprehensive Vulnerability Study

SQL Server 2014: Hosting Service Providers Key Scenarios SQL Server Hosted High performance and scalability for dedicated SQL Server Hosted In-Memory OLTP Enhanced scalability, storage, network, and high availability with Windows Server 2012 R2 Database-as-a-Service Scalability, security, density, and manageability for multi- tenant environments Resource Governor with IO control Effective multi-tenant management with Contained Database High Availability Offer business continuity and disaster recovery with high availability and manageability Multi-DB failover, manual or automatic Enhanced AlwaysOn, 8 secondaries, Replica Wizard Synchronous replication for zero transaction loss Big Data & BI-as-a-Service Provide an end-to-end Big Data and BI platform that unlocks real-time insights from any data Microsoft Azure HDInsight Excel in Office and Power BI in Office 365 Power Map for Excel SQL Server 2014 Key Capabilities for Hosting Service Providers MISSION CRITICAL PERFORMANCE FASTER INSIGHTS FROM ANY DATA PLATFORM FOR HYBRID CLOUD In-Memory Built-In Big Data Analytics Comprehensive Platform In-Memory OLTP: Average 10x and up to 30x performance gains Buffer Pool Extension to SSDs: Faster paging Query-Processing Enhancements: Faster performance without any app changes Resource Governor with IO Governance SysPrep at the Cluster Level Microsoft HDInsight Server Analytics Platform System with Polybase Consistent Platform: Common management, development, identity, and virtualization Windows Azure Pack and Service Management API Powerful Insights With Familiar Tools Excel in Office and Power BI in Office 365 – Power Pivot and Power View: Faster insights on-premises and in the cloud Power Map for Excel Data Mining Add-ins for Excel Mobile BI Apps Enabling Hybrid Cloud Scenarios Hybrid Apps: Extend on-premises apps Cloud Backup: Database mirroring, log shipping, etc. Cloud Disaster Recovery: SQL Server Always On, etc. Backup to URL High Availability Complete BI Platform to Build BIaaS Enhanced AlwaysOn, with up to 8 secondaries, and new Add Replica Wizard Online database operations Enhanced HA with Windows Server & System Center Data Quality Services: Cleanse data Master Data Services: One source for the truth Analysis Services: Comprehensive, analytic solutions BI Semantic Model: Simplify BI model deployment Improve Reliability Simplified Cloud Backup: Reduce customer CAPEX & OPEX Cloud Disaster Recovery: Reduce customer CAPEX & OPEX and improve business continuity Scale Enhanced Scalability: With Windows Server 2012 R2 Reduced database size and increased performance: Data and backup compression 7x Faster Performance Enables Real Time Updates Increased retailer sales with: Greater through-put & improved customer satisfaction 7x faster performance enabled near real-time inventory updates SAAS Provider Security and Compliance Daily Asynchronous sync Online retailers Customers Before Secure by Default: Lower vulnerability Restricted Access to Data at the Row Level: Label security Near Real-time sync Online retailers Customers With In-Memory Visit and learn more: microsoft.com/SQLserver